One of the perennial questions about the role of blogging and bloggers in the evolving media landscape is what standards for responsibility, accountability and ethics one basically, is one of credibility.
The argument is often framed as a comparison of the reliability of traditional-pre-internet, if you will-news media and their contributors, with that of the blogosphere and bloggers. Proponents of traditional media often argue that the formal structure and processes of gathering, vetting, and delivering news, information and opinion provide the kind of quality control for their “product” that one can’t expect from the fast and loose, editor-less world of blogging.
Having worked in both media to some extent in US –my first reaction to such discussions or arguments is frustration. Any discussion that frames this is as pure “editor-or” proposition is not dealing with reality; no single medium operates in a vacuum; the media for the collection and dissemination of information interact with each other, and always have.
The days of newspapers as the sole provides for those services are gone. Even before the internet, radio and television…Continue Reading

Since the online marketing is relatively a new discipline, online marketers spend more time “performing“activities and less time to plan them. This happens as a result of little formal education and information available regarding this discipline and planning on the go does work for many, if not all. However, this strategy misses out on the broader picture, the medium and long term game plan, and most importantly the discipline to achieve goals and objectives.
A search engine marketing plan comprises all activities that fall under the online marketing discipline.

Search Engine Marketing usually done to achieve some objective
Search Engine Marketing activities are start by first identifying the target market.
To achieve your goal in search engine marketing indentify key players in the industry is critical.

Once the target market and marketing objectives are outlined, its time to identify the marketing channels that will be used to communicate and deliver the message. A comprehensive Search Engine Marketing plan would comprise:
Search Engine Advertising (Pay Per Click)
Implementing this requires extensive…Continue Reading

Market your product effectively online using web 2.0
Imagine heading an advertising agency with a total budget of 100$ to 150$. Chances are that no headway will be made to any traditional marketing avenue until one agrees to volumetrically increase their spending. As opposed to this, one can try to services of an online advertising agency. Fortunately, having a 200$ plus budget is a sign of mediocre prosperity when it comes to marketing online.
The most striking aspect of online advertising is the low baseline-level price, that is, the amount of money needed to take the first step into the marketing arena. For example, marketing on television or print media requires a sizable budget at hand, which can result in a large amount that is to be invested. Internet marketing on the other hand, can have its engine working for a few dollars with a simple pay-per click model. The internet is technologically superior to the other forms of media, an attribute that embellishes it with increased advantages. Thanks to IP addresses, every user has a distinct identity, can be…Continue Reading

Spurred by a 20-minutes user average of fruitless Web searching, Microsoft is pioneering a new search engine that reportedly understands users better.
The search engine, Kumo.com, us being privately tested by Microsoft workers in hope, that it will power the US software giant out of a distant third place in a market dominated by Google.
Kumo reportedly understands sentences and relationship between words by using semantic technology.

Current search engines, including software used by Google, rely on matching types words with websites and online data. There is speculation regarding whether Microsoft intends to replace its Live Search with Kumo since an internal memo written about it by Satya Nadella, a Microsoft senior vice president, was leaked online earlier last month.

The number of US Internet users watching videos at YouTube hit a new monthly high in March, topping 100 million as it dominated the online video arena according to comScore.
The overall number of videos watched online in the US climbed 4 % from the previous month to 14.8 billion, with YouTube viewing accounting for 91% of that growth, reports comScore.
Google-owned websites, predominantly YouTube, ranked at the top of the US online video heap with 6.4 billion snippets watched during the month, according to comScore.
Fox interactive Media, which owns online social networking, services Myspace, had the second highest number of videos viewed – 552 million. Yahoo! Online destinations were third with 374 million videos watched, the industry tracking group reported.
Approximately 147 million US internet users watched an average of 101 online videos, with 102 million of those people using Google-owned sites, according to comScore. Ninety-nine% of the video viewing at Google websites took place at YouTube. Fox Interactive saw the second highest number of online viewers, attracting 62.1 million people. MySpace accounted for 54.1 million of those…Continue Reading

Nokia will slash 1700 jobs globally over the coming few months because of falling demand. The mobile phone maker had announced in January that it aimed to cut annual costs at its key handset unit alone costs at its key handset unit alone by more than 700 million Euros (909.3 million dollars) to counter the plunging demand.

Nokia has announced that, in addition to its handset unit, it would also cut jobs in its marketing unit, corporate development office and global support functions. Up to 700 jobs would be cut in Finland. The over all mobile phone market is expected to contract by about rein in spending and handset sellers try to clear our unsold phones

The internet could provide an early warning system for environmental damage, imitating an online watchdog that gives alerts about outbreaks of diseases. An automated trawl of blogs, videos, online news and other sources could yield bits of information to fill in a bigger picture of problems such as global warming, pollution, deforestation or over-fishing.
“We are facing huge environment challenges…but we don’t have god monitoring systems.”……(by Victor Galaz of Stockholm University who was lead author of the study with colleagues in Britain the United States and Sweden.)
Speaking to Reuters, Galaz said “With the internet there are pretty good ways to get that information. Nobody has exploited get that really. Better environmental information could help Governments to act”.
Online statistics about a surge in fish prices in an Asian port, for instance, might hint at wider problems of over – fishing. Or a blog about an insect pest out break in a Nordic forest might fir a pattern tied to global warming.
Some online environmental monitoring networks already exist, such as birdwatchers recording sightings. Many species are shifting their ranges in…Continue Reading

Lately, everyone seems to be weighed down by talk of difficult financial times. Some people may think the concern is overrated, but there is no denying that the global economy is undergoing a sever recession. Even businesses in Europe are feeling the heat, with ever-declining sales, and are trimming their marketing budgets. Marketers are being asked to do more with less and navigate these tricky economic times while staying focused on profitable expansion.
One strategy outlined here may help marketers survive and even thrive in the current situation. It is focused around the idea of analyzing, optimizing and diversifying. These three concepts can become the cornerstone if their success online.
Analyze:
It times of recession, it is tempting to cut down on marketing budgets. Marketers in such a situation naturally abandon activities with fewer or no results at all. It may sound logical, theoretically, however in most cases, in the absence of a well-defined analytical strategy; this is rarely the correct approach to assume.
For example, a local shoe store began advertising on Face book, using Face book’s pay-per…Continue Reading