crm1

You already sells its software over the Internet. Have achieved certain earnings and fell into a stupor? How will I benefit from your product? I tried to gather their thoughts on the subject, resulting in and did this article.

Add paid support

Paid support is not relevant for all software products. Currently, popular among business solutions. Typically, technical support is purchased at any time, for example, for a year, six months. When buying a product often comes the six months of free support. If you are providing solutions for small businesses, it is ideal.

Updates

Paid updates take place to be everywhere. Usually they pass by changing the number of the basic version of the product. For example, instead of 1.8, it takes the status of 2.0. However, it is not on this type of updates. We’ll talk about updating the vitally necessary for the functioning of the product. They include antivirus database updates of Kaspersky or update database directories in Robosoft’e. Recourse to them can be no sooner than every three months. In addition, of course, is to establish a reasonable price.

Sell the different versions of the product

Yes, it is still important to submit different versions of their programs. Typically, developers are limited to shareware-Pro & Lite. However, you are no one bothers to make a special version for educational institutions and so on. The main thing is not to overdo, so as not to confuse the user. Again, not everywhere is to apply this method. For example, Microsoft is clearly gone too far with 5 versions of Windows Vista. Much better would be to remove the version of Home Basic and Ultimate.

Add a box for your product

Of course, not all shareware makes sense (and finances allow) selling boxed versions of software. But make quality image box will not be over for everyone. Subconsciously, the user who sees a realistic picture frame product, understands that there is a-box-version, sold in stores. Hence, the firm is not small and it can be trusted.

Arrange one-day sale

Discounts have always been one of the most effective methods to trade. About one-day sale will write soon.

Sell bundly

Integrated solutions. Try to create some software similar subjects and sell them in one package. Suppose, a user who buys this bundl, will pay two times less than if he bought all this soft separately, but he will buy all three programs.

Keep blog

Well, now everyone knows how effective communication tool is a blog. So if you sell your program, you just need to start a blog on the same domain, where your company. Blog will talk about product development, new features, but also useful to write articles, one way or another related to the subject product. For example, you release a CRM-system, so write about management and marketing! Joel Spolsky is one of the most popular blogs for programmers and publishes them soft.

Podcasts

This kind of promotion is still little popular shareware. Yes, harder than a podcast to a blog, because there need a good diction + English language proficiency (in terms of pronunciation quality). Nevertheless, a theme podcast, which would help to promote your product, very interesting.

Recommendations

Try to get recommendations from your current users. Perhaps they even eventually be energetically promoting you in my circle. Just make sure that they were satisfied, even more than expected. Beggar their expectations, and they will surpass your own.

Testimonials. You can also try to place on the site Testimonials. Feedback from users about your product. Finally, a more advanced feedback can become success stories.

E-Mail-mailing

Always with downloading your product, prompt the user to subscribe. Immediately after the subscription to the user send a letter to offer help. Show willingness to answer any questions about your product. Once the trial period of your program will draw to a close, remind about yourself. Finally, you can even send a coupon for a small discount. This may encourage the user to buy your product, even if he is more sympathetic to the competing solution.