Recently, TIME magazine showed the world top 25 most popular blogs in the world on various subjects, covering everything from household to astronomy. Fascinating turned top and I decided to just make a review on it for their readers, that you knew what could and should be sought!

1. Talking Points Memo

Blog journalist Josh Marshall.

From 2000 and is being zaeto time scored very popular!

Topic Blog: News

2. Huffington Post

Conducts Arianna Huffington in 2005.

Topic Blog: Politics, one of the best political blogs

3. Lifehacker

Vves digital world in one blog. Since the beginning of 2005.

Topic Blog: digital world, and so forth =)

4. Metafilter

Community – a blog with bookmarks. You can find a lot of information on any topic.

Topic Blog: News

5. The Daily Dish by Andrew Sullivan

Blog Andrew Salivanna, where he wrote his views on politics and not only.

Subject: Personal Blog

6. The Freakonomics blog

Blog maintained since 2005, two journalists, Steven Doublers and Steven Levvitom.

Blog Topic: Economy

7. BoingBoing

Blog written by a geek in the best sense of the word …

Subject: Technology, Interestingly

8. Got2BeGreen

Blog associated with the economic downturn. The author shows where you can sekonomit.

Topic Blog: Anticrisis

9. Zen Habits

Blog about the productivity of Leo Babauta.

Blog Theme: Productivity

10. Paul Krugma

New York Times blog from the owner of the Nobel Prize, Paul Krugman.

Blog Topic: Economy

11. Crooks and Liars

One of the most widely read blogs about politics from John Amato, started in 2004.

Topic Blog: Politics

12. Generacion Y

38-year-old webmaster Joanna Sanchez and Cuba.

Topic Blog: Freedom of speech, Cuba

13. Mashable

Blog maintained since 2005 and is a popular blog on social networks and web 2.0

Blog Topic: web 2.0, Social Networking

14. Slashfood

Blog counselor about cooking with lots of recipes.

Blog Theme: Food

15. The official Google blog

What can I say … Google, shmugl – Blog multi-billion company is very popular as she was!

Blog Topic: Corporate

16. Synthesis

A blog about ideas Shafena Charaniya. Popular blogger in the U.S..

Topic Blog: And dei, Personal

17. Bleat

Personal blog of James Layleksa, a popular journalist in the United States.

Blog Topic: Personal

18. / Film

Blog about the movie industry, is from 2005 and is designed for serious fans of cinema!

Topic Blog: News, cinema

19. Seth Godin’s Blog

Blog Seth Godinsa – author of a dozen books and an excellent speaker.

Blog Topic: Personal, Sales

20. Deadspin

The most popular blogs on sports – says all that on the playground and behind them. Nearly 10000000 visits per month.

Topic Blog: Sports

21. Dooce.com

Blog 33eh summer Heather Armstrong. Being as much in 2001.

Blog Topic: Family, Pregnancy, Tips.

22. Drummond’s blog

Blog of the Texas Girls Ree Drummond and her advice.

Blog Topic: Personal

23. Said the Gramophone

Music blog on which you can add and rocking music of others. Being since 2003 .. Very popuyarny resource.

Topic Blog: Music

24. Detention Slip

Education, education, education … How many defects …

Blog Topic: Education

25. Bad Astronomy

Blog Phil Plait – skeptical astronomer, who enjoys Hubble. Vloobschem quite amusing to read!

Blog Topic: Astronomy, Science

Every blog has its own theme and his style of teaching materials but they all have achieved much since won a huge number of readers. Always noticed in certain foreign blogs almost 100k rider … Soon it will come to us, and now look forward and develop its resources.

Google introduces software PowerMeter order to reduce the use of electricity.

Search giant Google is developing new control tools, in order to help families reduce the number of electricity they use.
Google PowerMeter analyze the information and transfer it to the light-weight for the sake of comprehension of the talk in order to help people to observe as to where they can save money.
Users will be able to control PowerMeter through their computers.
Ed Liu, a member of the technical team, said that Google has campaigned on forcing electricity suppliers to provide consumers more information about the family’s use of electricity.
He wrote on the blog Google: «In the universe, in what place they held a detailed comprehension of their family use energy, we could find all kinds of ways to save energy and lower bills for electricity».
At the present time is used by almost 40 million PowerMeter throughout the universe, even though energy companies are planning to install nearly 100 million over the next few years, according to Google

I am familiar with various CMS – paid, free, functional and not, for blogs, business sites, online stores. I work mainly with WordPress and Drupal, so to them and I will try on, thinking about why I believe that free CMS better.

To pull the rubber will not. The first obvious plus – for free. Same Drupal – he has excellent opportunities, media, social networking, online shopping, everything is available. I just now had the opportunity to work with Bitrix. Poratal set with two dozen modules worth more than 200 thousand. To hell with it to hell for such grandmother.

Second plus – regular update of the engine and modules, plugins. A plus to that – the continuous development of new ones. Open source code enables hundreds or thousands of developers to create their own assembly, to develop their modules. There are paid Price to free cms, and paid designs. I think, a prospective payment for the uniqueness of what is available to all.

Third plus – flexibility. Himself can configure capacity as it should be – the module needed, bound, do not need a – kicked. Required – to download, set, set up no problem. Finalize a little, slightly curled, rearranged. If you want a WordPress, which was originally blogging capacity, you can make a catalog of articles or online store. You can make photo-site. And those galleries – a dime a dozen, select Yes to configure. In  same way: step left, step right – shooting to pay extra programmers for additional modules, which are written to order.

Fourth advantage – rapid development and use of new technologies. Ajax and jQuery, for example. Developers paid CMS in no hurry to institute a new and beautiful. Because the client who wants to make fishcatch as “on the site, which uses ajax and jquery – and will pay to him in an existing engine twirled new nuts.

Of course, if you’re not a tooth in his foot in the domestic kitchen, site building, presiding over the company web site and wish to “make it cool” – please spread the hundreds of thousands of money, Book design, setup, content, design. And will you happiness. With drug hand – to order from private developers in the Drupal site would cost much less. And will not worse. Needed only to entrench the concept of the internet web 2.0, immediately boiled the development of new modules and updates to existing – that was beautiful.

Ah yes, fifth – independence from a particular developer. As a rule, do not need to wait for some gestures from tech support or a proper programmer. It’s like building your house. Or buy land and build yourself – from those materials that you like, or expect when Domostroy erect monolith, complete the interior trim, hold all the necessary communications. And if it does not freeze because of the crisis. So it only depends on us, in what houses we live in, and which sites to build:)

Using the «e» of marketing (keeping corporate blog, work with social media, SEO, advertising and pay-per-click), a much more profitable for companies than sending direct mail, telemarketing or participation in trade fairs, according to research company HubSpot, excerpts of which results in Media Post. Results of the study were interviewed 167 owners and executives of companies involved in internet marketing.

In general, according to HubSpot, social media and blogs accounted for 8% of all clicks on the advertiser’s site – as long as companies get through the participation in trade fairs.

Search engine optimization (SEO) gives 16% of traffic, advertising pay-per-click – 13%; mailing (email marketing) – 14%; telemarketing – 9%; direct marketing – 7%, and other types of advertising, including PR events, printed and online media advertising – 25%.

But at the same time, as stated by the respondents, on blogs and social media they spent about 10% of funds allocated to increase the number of transitions. This means that investments in blogs and social media will be far less profitable than in search engine optimization. For comparison: in the SEO companies interviewed HubSpot on average allocate 12% of funds, but that this tool provides 16% of traffic. Turns out to be more profitable to invest in distribution: 10% investment yield in the end about 14% of all transitions.

However, in HubSpot note that the use of «e» of marketing in general is much more profitable than sending direct mail, telemarketing or participation in trade fairs.

Companies that spend half of their marketing budgets on electronic forms of advertising, the average per customer acquisition costs $ 84, while those who spend a large portion of the budget to send direct mail, telemarketing or participation in trade fairs – at $ 220.

The difference, as they say, is obvious. In this regard, it is not surprising that the most extensive use of electronic marketing channels of small-sized companies,believe every penny. Companies employing less than 50 people, three times as large companies increasingly invested in blogs and 36% more – in search engine optimization, point to HubSpot.

The study particularly noted that corporate blogs today have become perhaps the most popular social «Annex» among companies. HubSpot Three-quarters of respondents said their companies have tried to blog, and that this tool has proved to be «useful», «important» and «significant »for their business. Almost half the companies surveyed are a blog, and three-quarters of those who do, publish a corporate blog posts at least once a week. According to Mike Volpe, Vice-President of Marketing for HubSpot, blogs allow companies to not only build relationships with consumers. «You do not just create a community around your blog posts. All your records are indexed by search tools. So blogging – it is also a tool for search engine optimization », – the expert emphasizes.

At HubSpot also argue that according to their study, people no longer trust what is written in corporate blogging medium and small sized companies than large corporations blogs. «In my opinion, this is due to the fact that small-sized companies are more honest and not” lick “every post with excessive caution, before you publish it», – implies Volpe. According to him, it is possible and is the reason that blogs are small businesses have high credibility among consumers.

Sarah Neuber specifically for readers of the online magazine Smashingmagazine created a wonderful theme WordPress, most sharpened under Multimedia blog. Called temka SmashingMultiMedia.

From delicacies even without thinking, without possessing a perfect inglishem, you can already extract these useful little things as:

1. Support and easy insertion of video files (from YouTube, Vimeo, Google Video, etc.)
2. Pristezhka on the main page as a sticker announcement of any post or column.
3. Posts on the main display can be in the form of pictures, when you hover the mouse on that, they gradually shifted to the side and show the announcement post and click “read more”.
4. As many as 8 seats to accommodate the Widget! In the sense that not 8 beds in a sidebar, and 8 seats in general throughout the site, up to visualization 404 page error.
5. Embedded chips, which previously had to add in the form of plug-ins (cformsII styles, wp-Page, wp-PostRatings, WP125)
6. Easy and elegant addition to liking the post socialist

Fully read about a possible topic may be in pdf-file whose name ends. Generally very pleased the correct approach to the creation of this modern and sufficiently complex topic. To her except demos and pictures you can download a complete guide to installing and configuring, as well as psd-file, which you can edit as you like.

The archives offer 2 theme: white and brown.

In modern Premium WordPress themes, and just a stylish and fresh design is often used very interesting effect of the boundary of two blocks. For example, the cap and the top horizontal menu. Easy to use contrasting backgrounds looks boring and too simplistic. But if the boundary is given a semblance of shadows and highlights, then the picture changes dramatically.

Achieved a similar effect by adding adjacent blocks along two thin, just a 1-pixel stripes. The top has a darker tone than the background block and the lower the contrary – lighter.

First create a new document in Photoshop and fill him with a dark tone. #141417. For example, # 141417.

Create a new layer, that highlights using the Rectangular Marquee Tool box in the upper part and fill it with a color # 35b2c8.

We remove the selection (Ctrl + D), create a new layer. Now you have to zoom to the maximum, so you can just get a tool Pencil Tool (pencil) the size of 1 pixel in the desired point. It will be at the upper boundary of the block. In order to confidently draw a line along the entire border, you must hold down Shift. Then, as if you did not flinch hand, a pencil would not go astray from the course.

Then choose the color pencil to the lower block. Recall that we want it to show highlights. Therefore should be lighter background. Take, for example, # 858598. And draw on the same layer of the second line.

The result is a clear and beautiful border.

To enhance the effect may be due to the use of gradients for backgrounds. For example, like this:

______________________________ ______________________________

I recall also that on the blog Olga I am going to vote for the best design blog. you can vote here through your comments

Advertisers often ask , as the conversion rate depends on the position on the auction. Everyone knows that ads with high positions receive more clicks and ultimately conversions grow. How can change the conversion rate (the number of conversions to the number of clicks), depending on ad placement?

This is a difficult question. Here i must take into account many things. Since Google evaluates advertising rates and quality, ads in high positions, as a rule, higher quality and usually have the best conversion rates. This pattern may to some extent explain the dependence of the conversion rate of ad placement. However, the essence of the question is how can change the conversion rate of one and the same messages when you change its position.

Recall that the average ad position is calculated according to all auctions in which it participates. It may happen that after increasing the rate of average ad position even lower. This is because at higher ad rates may fall on other auctions, where it will be in the position of an outsider. Because of this the average for all auctions ad position may deteriorate. More information about the average position can be read here.

Google investigated this effect and found that on average for a particular ad conversion rate when you change position changes very little. For example, for pages where the ad is shown 11, the fluctuations of the conversion rate does not exceed 5%. In other words, the average ad, which in the best position is the conversion rate of 1%, the worst position will have a conversion rate 0,95%. Conversion of ads above search results is almost equal (± 2%) conversion rate of ads to the right of the search results.

To summarize: a change in position slightly affects the conversion rate announcement.