Include a little imagination. Think about something that interests you. Perhaps this is your favorite sport or hobby. Now imagine that you are looking for online information on this topic.

The first article, on which you run, will not be very useful. It would be too general, replete with useless “water” and the facts that a first grader can understand. And hardly it will offer you the links to other resources.

The second article, which you find will be deeper. It would explain a few key positions desired topic with interesting point of view. It is useful and contains links to many other articles and resources similar subjects.

If you choose, to which article bookmark, what you choose? Second, is not it? So do most people, because the choice is simple: by the second article understood and applied the most important concept of content creation – the concept of utility.

5 advantages of useful web content

Such content is, of course, useful to the reader, but it also benefits the author (publisher). Here are five key benefits of your site to create useful content:

1. He is a long delay visitors.

2. It gives website users greater reason to trust you.

3. He inspires people recommend your site to friends.

4. It contributes to the fact that the webmaster’s other sites put in their own links to your resource.

5. He helps you to increase your search engine rankings.

5 steps to create useful content

All this sounds fine, you say, but how to create such a remarkable content? Here are five basic tips for creating useful content.

1. Select a literate author.

2. Select the correct topic.

3. Consider the topic from all sides.

4. Make links to other materials – both on your site, and on the other.

5. Add to the text illustrations.

Let’s now look at each of these points in more detail.

1. Select a literate author.

Once I had to work for a company which is left to the programmers to write instructions on the site. Big mistake. If visitors were themselves programmers – it would have gotten away with it. But the majority of clients the company had limited technical skills, and, seeing the instructions such as “validates parameters to avoid the recursive transition to this page”, they fell into a stupor.

This is one example of choosing the wrong author. Of course, programmers create a website, and write the original manual, but an experienced copywriter would have to translate all these instructions on the human tongue. It follows from this conclusion: the best writer is not one who knows your site with the technical side, but the one who best possesses a simple and understandable language.

2. Select the correct topic.

If your site offers a product or service, this should be the main theme of the content. In this case, the true test is also necessary to choose the viewing angle. Do not tell people what you want them to know. Tell them what they want to hear about your product or service, and use Web content to provide accessible information.

If you write content for a company that offers a range of goods and services, you will need more time to identify themes and angles of their review. In this case, the foreground structuring themes, and for large websites ideal structure of the topic-subtopic “.

3. Consider the topic from all sides.

You write you a description of the product, or creating some kind of instruction – is essential to fully disclose the subject. There is nothing worse than the content, leaves a job half done, says that such-and-so important, but not the speaker, why.

Would you like to do with your pages are small, so it was easy to read? No problem, just for this purpose there are links!

4. Make links to other materials

Try to create authoritative documents on kotortse will be invoked and which will encourage other webmasters. One of the foundations of qualitative in-depth document – that it contains links to related information, both on the same site, and on other resources. Besides the fact that such materials are of interest to visitors of your site, they are more interesting and your colleagues, who, referring to it, increase its link popularity and thus search engine ranking.

5. Add to the text illustrations.

Read the screen – not the most pleasant task for the eyes, but it can be more pleasant in two ways. First, you can correctly format the text specifically for the Web (short paragraphs, narrow columns, lists, headings and subheadings, etc.). Secondly, you can add the accompanying illustrations – photographs, charts, etc.

Graphics can improve the content in different ways. Pictures better catch the eye than text, and therefore help to attract visitors’ attention and keep them. Also, pictures can help clarify your idea of visual images.

Conclusion

I have a motto on the web content, which I always apply. It sounds like this: “If content is not worth placing online, it does not need to place there.” This is too much a reminder to himself to use the 5 principles creating quality content, above.

You already sells its software over the Internet. Have achieved certain earnings and fell into a stupor? How will I benefit from your product? I tried to gather their thoughts on the subject, resulting in and did this article.

Add paid support

Paid support is not relevant for all software products. Currently, popular among business solutions. Typically, technical support is purchased at any time, for example, for a year, six months. When buying a product often comes the six months of free support. If you are providing solutions for small businesses, it is ideal.

Updates

Paid updates take place to be everywhere. Usually they pass by changing the number of the basic version of the product. For example, instead of 1.8, it takes the status of 2.0. However, it is not on this type of updates. We’ll talk about updating the vitally necessary for the functioning of the product. They include antivirus database updates of Kaspersky or update database directories in Robosoft’e. Recourse to them can be no sooner than every three months. In addition, of course, is to establish a reasonable price.

Sell the different versions of the product

Yes, it is still important to submit different versions of their programs. Typically, developers are limited to shareware-Pro & Lite. However, you are no one bothers to make a special version for educational institutions and so on. The main thing is not to overdo, so as not to confuse the user. Again, not everywhere is to apply this method. For example, Microsoft is clearly gone too far with 5 versions of Windows Vista. Much better would be to remove the version of Home Basic and Ultimate.

Add a box for your product

Of course, not all shareware makes sense (and finances allow) selling boxed versions of software. But make quality image box will not be over for everyone. Subconsciously, the user who sees a realistic picture frame product, understands that there is a-box-version, sold in stores. Hence, the firm is not small and it can be trusted.

Arrange one-day sale

Discounts have always been one of the most effective methods to trade. About one-day sale will write soon.

Sell bundly

Integrated solutions. Try to create some software similar subjects and sell them in one package. Suppose, a user who buys this bundl, will pay two times less than if he bought all this soft separately, but he will buy all three programs.

Keep blog

Well, now everyone knows how effective communication tool is a blog. So if you sell your program, you just need to start a blog on the same domain, where your company. Blog will talk about product development, new features, but also useful to write articles, one way or another related to the subject product. For example, you release a CRM-system, so write about management and marketing! Joel Spolsky is one of the most popular blogs for programmers and publishes them soft.

Podcasts

This kind of promotion is still little popular shareware. Yes, harder than a podcast to a blog, because there need a good diction + English language proficiency (in terms of pronunciation quality). Nevertheless, a theme podcast, which would help to promote your product, very interesting.

Recommendations

Try to get recommendations from your current users. Perhaps they even eventually be energetically promoting you in my circle. Just make sure that they were satisfied, even more than expected. Beggar their expectations, and they will surpass your own.

Testimonials. You can also try to place on the site Testimonials. Feedback from users about your product. Finally, a more advanced feedback can become success stories.

E-Mail-mailing

Always with downloading your product, prompt the user to subscribe. Immediately after the subscription to the user send a letter to offer help. Show willingness to answer any questions about your product. Once the trial period of your program will draw to a close, remind about yourself. Finally, you can even send a coupon for a small discount. This may encourage the user to buy your product, even if he is more sympathetic to the competing solution.

Blogs in recent years become very popular in  the former Soviet Union and in European and Western countries, they do have long become the norm, and every specialist in any field or huge companies must conduct a blog, and some earn his charge is very serious money. Blogs are very different people, totally different professions, nationalities, religious and political views, but they all have one thing – a passion to express their views and their views on what is happening around and directly with us. Someone uses a blog to express his own thoughts on various subjects, some merely describes his life, someone is engaged in serious study and divided the results into your blog, someone is using my blog as a notebook, etc. Application of blogs you can find the different and at an early stage is very important to decide why you need a blog for you? Do you have time for his conduct? Do you have information which may be of interest to others? Ready to spend their money on the creation and promotion of your blog? Do you intend in future to make a Blogging? This is just a few questions that you will have to answer before you immerse yourself in the head with Blogging.

It is primarily to understand one very important point, if you are a novice in the blogosphere and the earnings on the blog – this is your primary goal, then advance disappoint you, an absolute majority of these blogs is doomed to die not having lived up to its first anniversary. Earning from your blog should be of secondary importance, but in the first place is worth thinking about your future readers, and about what you plan to bring to your offspring.

Blogs come in different formats and subjects, but among them can be clearly identified several major groups:

• Personal blogs
• Thematic Niche blogs
• Corporate Blogs

The first and most common category of blogs – a personal diary, the bulk of which focuses on free hosting servers, such as: LiveJournal, LiveInternet. Most of the blogs on those sites designed to communicate on various topics, and communication with peers, or just with friends, these blogs, with rare exceptions, do not follow a certain theme and littered with posts in the most different themes, starting with the personal lives and ending the policy Hadron Collider . These blogs can be a very popular and have thousands of subscribers, but the bulk of these are confined to a few tens of subscribers. This type of blogs is very difficult monetize fact, if you have no well-developed thematic audience, then you are not interesting to advertisers. Earn succeed only if you have an original style of writing a post, and in your texts, always have zest and read them at one go, well, or if you are already well-known personality and work in a well-known company.

The second less common category of blogs – a thematic blogs, which are written on a certain subject. Thematic blogs are attracting increased interest of people engaged in that activity, which is written in the blog. This category blogging best monetize different ways and in certain themes over a month to earn several thousand dollars in his series of posts’ Blogs from idea to real earnings “I will consider it their.

The third category of blogs – a corporate blogs, blogs of various companies, which aim to increase user loyalty to their products or services to get their feedback and thus increase sales. Monetize these blogs do not make sense, because they are created for clear targets and divert their readers on advertising in the blog – which means to reduce their confidence in the brand. So what about these blogs and in this series of posts I also did write and tell I will not, perhaps, then I will talk about them separately.

Should I bump up the blogosphere and try to earn it or to make themselves popular? The question is actually very serious and if you do not have a clear notion of why you blog, then finally spent a lot of time and effort you will not receive any benefits. Excellent occasion for what would have to acquire a blog is that you have experience in a particular subject or little interest in this subject to explore. If you are a professional, then you will not be much trouble to share their knowledge and skills with their readers, who every day will be more and more. If you’re still quite young and do not have substantial experience in any area, but very interested in something, then you also have a very good chance to make a popular and profitable blog, for the whole blog – is the story of your climb to the desired goal, and this is very interesting and useful read.

If you have stuck in my head ill thought of making a blog and then get rich, then most likely you will not get anywhere if you had not been successful experiences of promotion and earnings on the blog.

Something I hurt badly sprained the subject and want to take a brief up all the above-said. If you are a professional in their particular field and want to share their experiences with others or have a huge desire to study something and are willing to share their successes and failures with others, then you definitely should do blogging. Give up the thought of big baboon away in the first year or two and give maximum attention to filling your blog, and having reached a certain popularity in their circles, the advertisers themselves will find you and make you the best deals. Good blogs excellent monetize regardless of the subject matter, certainly in the same themes over pay more, while in others less, and that’s OK.

On this I finish my first post, the most interesting thing will happen next.

Darren Rose, a legend of modern blogging. Darren lives in Melbourne, Australia, and is engaged in professional blogging 5 years. His site Problogger.net, Digital-Photography-school.com and TwiTip.com enjoyed great popularity. If I am asked to name the most popular and influential bloggers in the world, one of the first I will call Darren Rose. I express my gratitude to Darren for what he kindly took the time and gave an interview for the readers seosheen.com.

So, meet – Darren Rose!

Thank you for having set aside time for interviews. Introduce yourself, please. Who have you worked before and now what do you do?

Last 5 years I have professionally engaged in blogging. Before that I worked as a church administrator.

You act a popular blog ProBlogger.net and is one of the founders of the project b5media.com. How do you get to plan your time?

My life is very hard, and I work a lot. I try to allocate to each of its activities some time to spend time with family and relax. The more discipline during the working day, the more time to rest.

How many visits your site?

I’m three blogs – Problogger.net, Digital-Photography-school.com and TwiTip.com. On average, their total attendance of 2.5 million visitors a month.

Tell me, how do you manage to stand out among the competition?

Much of the reason is that I was one of the first bloggers, who began writing about earnings in the Internet. Being the first in any subject – a very big advantage.

I also think that another reason for my success that I have always worked hard to write a really high-quality, useful and practical content for all these five years. I try to make my blog as useful as possible, and visitors will feel it.

Where do you draw inspiration for their posts?

I get inspiration in two ways:
1. My personal experience – that I learned how to experiment and what I think.
2. Questions that come from my readers – I pay them much attention.

What are your favorite social network?

I am most active on Twitter @ problogger and Facebook.com / problogger, the latter, though smaller. If a day were more than 24 hours – I would have made more use Facebook!

what advice would you give the bloggers?

Make high-quality blogs. The key to successful blogging is to help people solve any problems with the blog. Write as much as possible useful positions, and visitors will not only return again and again, but will their friends and acquaintances.

No matter how much has been written about the fact that our thoughts are material, few people are regularly being paid to dream. One day, just thinking, you know, it’s nice to present themselves in a new house or in your own villa on the ocean, imagine how capricious the head gives rise. And, as it may seem, all this is absurd, subconsciously we are looking for ways to achieve their dreams. It is proposed to act as psychologists: to present and experience all that we wish to survive.

One of the most effective ways to visually present their willingness is to create a so-called model, or field of their desires. Typically, this sheet of paper or drawing paper on which you want to draw your dream. Of course, many will not be able to fully display, for example, a house in classical style with a pond on the site, or climb up the career ladder. Therefore, psychologists advise to find photos or pictures that would look like our dream come true. Images should be cut and glued on the drawing paper. In order to materialize the idea, the Council also place this poster in a conspicuous place to remind every day about the wishes and, of course, create a positive mood.

But, as a rule, most people do not find either enough time (or may not believe in the possibility), or magazines, which would be suitable picture. In addition, place the sheet of drawing paper in sight in his apartment is not always acceptable. Come to the aid of computer technology. And, as again it would have seemed ridiculous, visualize your dreams, you can use standard programs that are installed on any “working machine”.

So, step one. For starters, you can assemble a collection of photographs and various images, which would have displayed as accurately as possible your wishes. This can be done via the Internet. Virtually every one of us every day holds the World Wide Web for several hours. Accidentally seeing your favorite model of car or inviting corner in a faraway country, where I would like to get, is to keep the picture, then to build his dream on a small crumbs and create your own album desires. Photos from the global network does not occupy much space.

Step Two – directly establish their album desires with a computer. To compile fairly common and familiar to all MS Word. Convenient program is a PowerPoint, part of a standard set of MS Office. This software is for creating presentations – your dream can be made into a slideshow with music and enjoy every day.

But it is absolutely irrelevant what kind of method you choose, the main thing in achieving a dream – it is a positive mood. But even in the absence of these factors, you will agree, nice and helpful distraction from the stuff only to see the beautiful photos. To put images in your album desire to save the picture or just copy it into one of the selected programs. All photos should definitely sign, saying the way his desire. And at this point it is important not to forget that you can not write in the future, should submit that this is a picture of your – already achieved a dream! That is, placing photos of beautiful cottages, you need to write that «this is my house», not «a house I want».

Another important point in the process of visualization is to work out the details. This refers to the detailed «description» dreams – copying photos at home, we should not forget that in many rooms, which must also be decorated to your taste. And to find appropriate images today quite simply on the Internet.

Easy visualization of dreams with kompyuterp lies in the fact that any file you can always easily add new photos and replace the existing, if part of the design project of your future has already happened, and new goals. And we should not neglect Viewing your finished presentation of their desires – the process will give you pleasure, will help raise the spirits escape from everyday affairs, and most importantly, can also inspire, prompt ideas about how to achieve the desired.

These days, the affiliate marketing e of the best ways to earn money. People try it, other countries and not tried. Ten percent of people who get involved in affiliate marketing is really a success. Obviously, you want to succeed, and success depends on what you are doing.

You always want to increase your affiliate income regardless of how good you are. There are some important tips if you would like to be able to increase profits, you will make from affiliate marketing.

You want to choose products that you sell wisely. These products must pay a fair commission for each sale. These products should be of great importance for the end user. These products must also have the majority of good reviews and good reviews.

If you have something to research about the product before attempting to sell it, you protect your reputation and you increase your income potential, only dealing with products that people are willing to spend money.

People love getting things for free. You can use free of charge, you pay to attract customer sign ups. Getting people to sign up for your list is half the problem, gave things make people more prone to Register for what you offer. This is most certainly worth using in your favor.

There are many things that you can give away free to encourage people to register. Some of this could actually create themselves. You can give away free information about your product niche in the form of e-books, special reports, articles and even some related advice. All this will help you gain confidence and credibility, as well as earn money.

Using pay per click marketing. You can increase the income of the branch by utilizing pay per click.Pay per click is a cost-effective, because you pay only when someone clicks on one ad, leading to one of your sites.

The trick to pay for a click to work well, to learn which keywords that create and lead sales. Additional software may need to find all of this. With this knowledge, you can pump out some well-performing, effective campaign.

Engaging the emotions of your guests in your sales could generate more money. If you can get potential customers to certain ideas, by engaging their emotions, that you have the added advantage when it comes to getting the sale.

Creativity can go a long way in helping you market affiliate products to your customers. In general, people are trying to sell the same old products, but can be separated himself from the rest by offering new products are a different flavor that customers may be more interested to be creative in how you present products.

To increase commissions in affiliate marketing, you really should be committed to their work and to succeed. Use some of these tips in their marketing systems, and you could increase your Affiliate commission checks significantly.

Top-manager, who led the expansion of American Internet Corporation Google in China, leaving the company to start their own business.

Kai Fu Lee: «I have always supported the staff who left the company to pursue his own business».

Kai Fu Lee Google Greater China leave the post of President of a subsidiary of Google Greater China in mid-September. What will his company did not specify.

Mr. Lee was hired by Google in 2004. He was responsible for developing new Internet services designed to help the search giant to increase the share of the Chinese market dominated by local company Baidu . The share of Google and in fact increased, but Baidu is still far ahead: it owns 61.6% of search traffic, while Google has 29.1% (according to Analysys International ).

Duties Kai Fu-Lee to be divided between two officers. Google Greater China, Boon Lock Yeo, director of the Shanghai office of engineering Google, will assume the technical issues, and John Liu, who heads the sales department Google Greater China, will the business and administrative side.

Kai Fu-Lee was working in a corporation Microsoft the technology web search MSN Search Engine and software Windows Desktop Search . Google’s conversion offered him $ 10 million bonus. Microsoft promptly sued Kai Fu Lee and Google, claiming that by doing so he violated an agreement with a former employer, which has no right to engage in similar activities during the year after the dismissal. Microsoft also accused Kai Fu-Lee to the disclosure of trade secrets.

Google answered the counterclaim, but the corporation will soon come to an agreement on terms which have not been made public.

Human memory – a piece unreliable. Perhaps that is why the creators of the service Evernote call their brainchild «expander memory». Create an online tool enabling you to not just store information, but above all to structure it in a user-friendly form. Although Evernote – an American company, the roots of it still Russia.

- How many now have Evernote users?

- A few days ago we crossed over 1,5 million.

- And how many of them from Russia?

- Tens of thousands.

- At first glance, a somewhat strange situation: the Evernote Russian roots, and Koreans do not constitute the majority user base. What is the reason, in your opinion?

– Well, actually, no bias there. Until we have the most users in the United States, Britain, Germany and, interestingly, in Japan. After all, in Russia we launched our service not so long ago and so far quite pleased with the results. But the promotion of the service takes time. Also still need to solve several problems. First – we have no client for Symbian. Mobile component for our service is very important. A client application for Nokia, are very popular in Russia, we do not. We expect rapid growth – as soon make a version for this platform.

- In any case, Russia’s version of the service was launched only a year after the British. In the face some discrimination compatriots. Or is it not so?

– Name can be anything you like. But do not forget: though the roots for us and it is true Russia, the company is still – American. Headquarters and most of the teams are in California, and our main market – is North America. However, despite this, we launched a Russian version of the earlier German and Japanese. And this despite the fact that in terms of «normal» American company, the Japanese market is much more interesting. Americans tend to go first to Japan, Germany and China, and only then to Russia.

- How many people now working in the company?

– Approximately 30, 20 or so in California, 7 people here.

- And most of them from Russia?

- No, somewhere around half. In the Moscow office, of course, everything. And in Mountain View – a few people.

- If a company hires someone, then to candidates from any country will be given preference – from the U.S. or Russia?

- All, of course, depends on the nature of the vacancy. If it relates to marketing in the U.S., we hire an American. If this is a developer, then other things being equal, we try to recruit in Russia. It’s not that the experts here cheaper. Yes, this is true, but not the main thing. It is important that Russia is still a lot of talented programmers.

- How much time there Russian office and what is its main task?

In fact, the Russian office was a long time. After all, here we are not only engaged in promoting the service, but also the development of technology. A business function came when it launched a Russian version of Evernote – about a year ago. In Russia are developing recognition algorithms and the product itself. For example mobile clients. And, of course, the local office is responsible for promoting the service on the local market.

- Since Evernote still an American company, you may be used to attend in the United States. Feels there be a crisis in the IT industry? And does it look like what is happening in Russia?

– Yes, indeed, I think I spend half their time there. Of course, there is a crisis there. There is a slight decrease in activity of high-tech companies. Strongly dipped venture capital market, there is less startups. But not all that bad. The crisis started just in the U.S., and seems out of it America will be the first.

- Many say that crisis, there are some positive moments. Market wages, for example, was «overheated», but now high-level specialists are available … Have you noticed?

- Yes, certainly. But the fact that wages have fallen – it is not important. The main thing – the availability of specialists. We have become easier to hire people. After all, during the boom, the main problem was not that people have cost, but the fact that they were very difficult to find. Plus, reduced the number of «foam». Many nonviable Internet startups left the stage, decreased the level of «noise».

- What impact reduction «noise» of investors and their relation to start-ups?

- Well, of course, investor expectations have risen. Despite this we have received investment.

- By the way, about the money. How to earn Evernote?

– Evernote – a service for «memory expansion». An important feature of our solution is that it is available everywhere, not just at a time when you sit at the computer. Therefore, we make great efforts to Evernote has been available on phones. But it’s all basic, free feature. Is there a subscription, which gives additional possibilities. For example, we do not limit the amount of stored information, but there is a limit on the amount of notes, which the user can create a month. For free subscribers – 40 megabytes for the toll – 500 megabytes.

- How much does, say a year?

- $ 45 per year or $ 5 a month. Money small. Our task is to convince people that they need our product.

- And how many people are satisfied?

- Assessing the work of the company, we pay attention to several factors. First, the total number of registered users. Secondly, the number of active users. Thirdly – «conversion rate», ie, that portion of active users who subscribe to paid services.

- How many Russia users Evernote is paid subscribers?

- A little. Less than the average for the project. And it’s not even a lesser capacity to pay the Russians. First, as I said, there is no version for Symbian. And secondly, in Russia we have no convenient means of payment. We support PayPal and Google Checkout, it is quite enough for the United States and Western Europe. But in Russia, and he and other tools – it is still exotic. Once we learn to support other methods of payment, I think the number of paying subscribers in Russia increases.

- For Evernote paid subscription – it is the only source of income?

– No, there is still advertising. But while we are just beginning to explore this direction, place a small banner with a carefully selected advertisements in my web client, as well as in applications for Windows and «Macs». Experiments, groping for a balance between comfort for users and efficiency.

You did not plan any way to integrate advertising and mobile clients for Evernote?

- About the same time we are also thinking, but not yet implemented. This direction is, indeed, many say. There is great scope for innovation.

- When a company is about to start in return?

- I am not yet ready to discuss the financial details. Today we planned unprofitable. - We – venture project and continue to invest. But despite the crisis, we still manage to grow faster than planned. And the number of paid users is growing faster than anticipated, our financial plans.

- One of the features of Evernote – complete lack of advertising the project in the traditional sense.Noticeable only promotion in blogs and forums. How effective such a strategy and whether you stick to it and then?

- Yes, we continue to do so. There is still work with the press. This approach is very effective, can reduce the cost of attracting users. Moreover, it is blogs are best suited to talk about our service. After all, people use Evernote quite differently. Man goes on vacation, doing some sort of analytics – where to go, in which hotel to stay. Then, already in place, photographing her hotel, restaurant, menu. Collect their memories, and – all that remains in Evernote. In general, there is the mass of a completely unpredictable occasions when you need something to remember. People love our service and they are happy to share their experiences with others. We have a lot of «friends» in Twitter, large groups in Facebook, we like to write about bloggers. So word of mouth is very effective.

But this approach would involve only the advanced users, those who are called «gikami». But they are not so much. … And you deliberately limits its audience …

– Well, geeks are not so many in Russia, but much more in the United States. Of course, at some point we will need to use other channels of communication. And we are slowly beginning to do it. ? ???? ?? «????» Besides «geeks» – this is a very gracious audience. Indeed, on the one hand, to reach them easily, but on the other, they are very important when you go to the masses. For example, when someone’s grandmother interested Evernote, she asks her grandson, who knows about computers and the Internet. I would very much like to see when this interest with his grandmother there, the grandson could tell her about us something distinctly.