Include a little imagination. Think about something that interests you. Perhaps this is your favorite sport or hobby. Now imagine that you are looking for online information on this topic.

The first article, on which you run, will not be very useful. It would be too general, replete with useless “water” and the facts that a first grader can understand. And hardly it will offer you the links to other resources.

The second article, which you find will be deeper. It would explain a few key positions desired topic with interesting point of view. It is useful and contains links to many other articles and resources similar subjects.

If you choose, to which article bookmark, what you choose? Second, is not it? So do most people, because the choice is simple: by the second article understood and applied the most important concept of content creation – the concept of utility.

5 advantages of useful web content

Such content is, of course, useful to the reader, but it also benefits the author (publisher). Here are five key benefits of your site to create useful content:

1. He is a long delay visitors.

2. It gives website users greater reason to trust you.

3. He inspires people recommend your site to friends.

4. It contributes to the fact that the webmaster’s other sites put in their own links to your resource.

5. He helps you to increase your search engine rankings.

5 steps to create useful content

All this sounds fine, you say, but how to create such a remarkable content? Here are five basic tips for creating useful content.

1. Select a literate author.

2. Select the correct topic.

3. Consider the topic from all sides.

4. Make links to other materials – both on your site, and on the other.

5. Add to the text illustrations.

Let’s now look at each of these points in more detail.

1. Select a literate author.

Once I had to work for a company which is left to the programmers to write instructions on the site. Big mistake. If visitors were themselves programmers – it would have gotten away with it. But the majority of clients the company had limited technical skills, and, seeing the instructions such as “validates parameters to avoid the recursive transition to this page”, they fell into a stupor.

This is one example of choosing the wrong author. Of course, programmers create a website, and write the original manual, but an experienced copywriter would have to translate all these instructions on the human tongue. It follows from this conclusion: the best writer is not one who knows your site with the technical side, but the one who best possesses a simple and understandable language.

2. Select the correct topic.

If your site offers a product or service, this should be the main theme of the content. In this case, the true test is also necessary to choose the viewing angle. Do not tell people what you want them to know. Tell them what they want to hear about your product or service, and use Web content to provide accessible information.

If you write content for a company that offers a range of goods and services, you will need more time to identify themes and angles of their review. In this case, the foreground structuring themes, and for large websites ideal structure of the topic-subtopic “.

3. Consider the topic from all sides.

You write you a description of the product, or creating some kind of instruction – is essential to fully disclose the subject. There is nothing worse than the content, leaves a job half done, says that such-and-so important, but not the speaker, why.

Would you like to do with your pages are small, so it was easy to read? No problem, just for this purpose there are links!

4. Make links to other materials

Try to create authoritative documents on kotortse will be invoked and which will encourage other webmasters. One of the foundations of qualitative in-depth document – that it contains links to related information, both on the same site, and on other resources. Besides the fact that such materials are of interest to visitors of your site, they are more interesting and your colleagues, who, referring to it, increase its link popularity and thus search engine ranking.

5. Add to the text illustrations.

Read the screen – not the most pleasant task for the eyes, but it can be more pleasant in two ways. First, you can correctly format the text specifically for the Web (short paragraphs, narrow columns, lists, headings and subheadings, etc.). Secondly, you can add the accompanying illustrations – photographs, charts, etc.

Graphics can improve the content in different ways. Pictures better catch the eye than text, and therefore help to attract visitors’ attention and keep them. Also, pictures can help clarify your idea of visual images.

Conclusion

I have a motto on the web content, which I always apply. It sounds like this: “If content is not worth placing online, it does not need to place there.” This is too much a reminder to himself to use the 5 principles creating quality content, above.

Blogs in recent years become very popular in  the former Soviet Union and in European and Western countries, they do have long become the norm, and every specialist in any field or huge companies must conduct a blog, and some earn his charge is very serious money. Blogs are very different people, totally different professions, nationalities, religious and political views, but they all have one thing – a passion to express their views and their views on what is happening around and directly with us. Someone uses a blog to express his own thoughts on various subjects, some merely describes his life, someone is engaged in serious study and divided the results into your blog, someone is using my blog as a notebook, etc. Application of blogs you can find the different and at an early stage is very important to decide why you need a blog for you? Do you have time for his conduct? Do you have information which may be of interest to others? Ready to spend their money on the creation and promotion of your blog? Do you intend in future to make a Blogging? This is just a few questions that you will have to answer before you immerse yourself in the head with Blogging.

It is primarily to understand one very important point, if you are a novice in the blogosphere and the earnings on the blog – this is your primary goal, then advance disappoint you, an absolute majority of these blogs is doomed to die not having lived up to its first anniversary. Earning from your blog should be of secondary importance, but in the first place is worth thinking about your future readers, and about what you plan to bring to your offspring.

Blogs come in different formats and subjects, but among them can be clearly identified several major groups:

• Personal blogs
• Thematic Niche blogs
• Corporate Blogs

The first and most common category of blogs – a personal diary, the bulk of which focuses on free hosting servers, such as: LiveJournal, LiveInternet. Most of the blogs on those sites designed to communicate on various topics, and communication with peers, or just with friends, these blogs, with rare exceptions, do not follow a certain theme and littered with posts in the most different themes, starting with the personal lives and ending the policy Hadron Collider . These blogs can be a very popular and have thousands of subscribers, but the bulk of these are confined to a few tens of subscribers. This type of blogs is very difficult monetize fact, if you have no well-developed thematic audience, then you are not interesting to advertisers. Earn succeed only if you have an original style of writing a post, and in your texts, always have zest and read them at one go, well, or if you are already well-known personality and work in a well-known company.

The second less common category of blogs – a thematic blogs, which are written on a certain subject. Thematic blogs are attracting increased interest of people engaged in that activity, which is written in the blog. This category blogging best monetize different ways and in certain themes over a month to earn several thousand dollars in his series of posts’ Blogs from idea to real earnings “I will consider it their.

The third category of blogs – a corporate blogs, blogs of various companies, which aim to increase user loyalty to their products or services to get their feedback and thus increase sales. Monetize these blogs do not make sense, because they are created for clear targets and divert their readers on advertising in the blog – which means to reduce their confidence in the brand. So what about these blogs and in this series of posts I also did write and tell I will not, perhaps, then I will talk about them separately.

Should I bump up the blogosphere and try to earn it or to make themselves popular? The question is actually very serious and if you do not have a clear notion of why you blog, then finally spent a lot of time and effort you will not receive any benefits. Excellent occasion for what would have to acquire a blog is that you have experience in a particular subject or little interest in this subject to explore. If you are a professional, then you will not be much trouble to share their knowledge and skills with their readers, who every day will be more and more. If you’re still quite young and do not have substantial experience in any area, but very interested in something, then you also have a very good chance to make a popular and profitable blog, for the whole blog – is the story of your climb to the desired goal, and this is very interesting and useful read.

If you have stuck in my head ill thought of making a blog and then get rich, then most likely you will not get anywhere if you had not been successful experiences of promotion and earnings on the blog.

Something I hurt badly sprained the subject and want to take a brief up all the above-said. If you are a professional in their particular field and want to share their experiences with others or have a huge desire to study something and are willing to share their successes and failures with others, then you definitely should do blogging. Give up the thought of big baboon away in the first year or two and give maximum attention to filling your blog, and having reached a certain popularity in their circles, the advertisers themselves will find you and make you the best deals. Good blogs excellent monetize regardless of the subject matter, certainly in the same themes over pay more, while in others less, and that’s OK.

On this I finish my first post, the most interesting thing will happen next.

I am familiar with various CMS – paid, free, functional and not, for blogs, business sites, online stores. I work mainly with WordPress and Drupal, so to them and I will try on, thinking about why I believe that free CMS better.

To pull the rubber will not. The first obvious plus – for free. Same Drupal – he has excellent opportunities, media, social networking, online shopping, everything is available. I just now had the opportunity to work with Bitrix. Poratal set with two dozen modules worth more than 200 thousand. To hell with it to hell for such grandmother.

Second plus – regular update of the engine and modules, plugins. A plus to that – the continuous development of new ones. Open source code enables hundreds or thousands of developers to create their own assembly, to develop their modules. There are paid Price to free cms, and paid designs. I think, a prospective payment for the uniqueness of what is available to all.

Third plus – flexibility. Himself can configure capacity as it should be – the module needed, bound, do not need a – kicked. Required – to download, set, set up no problem. Finalize a little, slightly curled, rearranged. If you want a WordPress, which was originally blogging capacity, you can make a catalog of articles or online store. You can make photo-site. And those galleries – a dime a dozen, select Yes to configure. In  same way: step left, step right – shooting to pay extra programmers for additional modules, which are written to order.

Fourth advantage – rapid development and use of new technologies. Ajax and jQuery, for example. Developers paid CMS in no hurry to institute a new and beautiful. Because the client who wants to make fishcatch as “on the site, which uses ajax and jquery – and will pay to him in an existing engine twirled new nuts.

Of course, if you’re not a tooth in his foot in the domestic kitchen, site building, presiding over the company web site and wish to “make it cool” – please spread the hundreds of thousands of money, Book design, setup, content, design. And will you happiness. With drug hand – to order from private developers in the Drupal site would cost much less. And will not worse. Needed only to entrench the concept of the internet web 2.0, immediately boiled the development of new modules and updates to existing – that was beautiful.

Ah yes, fifth – independence from a particular developer. As a rule, do not need to wait for some gestures from tech support or a proper programmer. It’s like building your house. Or buy land and build yourself – from those materials that you like, or expect when Domostroy erect monolith, complete the interior trim, hold all the necessary communications. And if it does not freeze because of the crisis. So it only depends on us, in what houses we live in, and which sites to build:)

Using the «e» of marketing (keeping corporate blog, work with social media, SEO, advertising and pay-per-click), a much more profitable for companies than sending direct mail, telemarketing or participation in trade fairs, according to research company HubSpot, excerpts of which results in Media Post. Results of the study were interviewed 167 owners and executives of companies involved in internet marketing.

In general, according to HubSpot, social media and blogs accounted for 8% of all clicks on the advertiser’s site – as long as companies get through the participation in trade fairs.

Search engine optimization (SEO) gives 16% of traffic, advertising pay-per-click – 13%; mailing (email marketing) – 14%; telemarketing – 9%; direct marketing – 7%, and other types of advertising, including PR events, printed and online media advertising – 25%.

But at the same time, as stated by the respondents, on blogs and social media they spent about 10% of funds allocated to increase the number of transitions. This means that investments in blogs and social media will be far less profitable than in search engine optimization. For comparison: in the SEO companies interviewed HubSpot on average allocate 12% of funds, but that this tool provides 16% of traffic. Turns out to be more profitable to invest in distribution: 10% investment yield in the end about 14% of all transitions.

However, in HubSpot note that the use of «e» of marketing in general is much more profitable than sending direct mail, telemarketing or participation in trade fairs.

Companies that spend half of their marketing budgets on electronic forms of advertising, the average per customer acquisition costs $ 84, while those who spend a large portion of the budget to send direct mail, telemarketing or participation in trade fairs – at $ 220.

The difference, as they say, is obvious. In this regard, it is not surprising that the most extensive use of electronic marketing channels of small-sized companies,believe every penny. Companies employing less than 50 people, three times as large companies increasingly invested in blogs and 36% more – in search engine optimization, point to HubSpot.

The study particularly noted that corporate blogs today have become perhaps the most popular social «Annex» among companies. HubSpot Three-quarters of respondents said their companies have tried to blog, and that this tool has proved to be «useful», «important» and «significant »for their business. Almost half the companies surveyed are a blog, and three-quarters of those who do, publish a corporate blog posts at least once a week. According to Mike Volpe, Vice-President of Marketing for HubSpot, blogs allow companies to not only build relationships with consumers. «You do not just create a community around your blog posts. All your records are indexed by search tools. So blogging – it is also a tool for search engine optimization », – the expert emphasizes.

At HubSpot also argue that according to their study, people no longer trust what is written in corporate blogging medium and small sized companies than large corporations blogs. «In my opinion, this is due to the fact that small-sized companies are more honest and not” lick “every post with excessive caution, before you publish it», – implies Volpe. According to him, it is possible and is the reason that blogs are small businesses have high credibility among consumers.

I have not done a review plugins for my blog..so today i catch top most.

• Akismet : Protects against spam (previously used spamkarma2, but at some point useless and had to drop it).
  
• Excerpt Editor : This plugin allows you to customize the “quotes” positions (used in the derivation of posts on the main and categories) – very convenient, because no standard means you can customize absolutely nothing.
• WordPress Database Backup :This plugin makes regular backups of the entire database for your blog and sends it to the post office (and gmeyl allows you to store any amount, which is very convenient).
• Subscribe To Comments : Subscribe to the comments.
• Feedburner Feed Replacement : Redirects all references to fidu blog at Feedburner. For a more literate counting the number of subscribers.
• @ Reply: This plugin is simple, but extremely useful – now I’m in almost every comment of its use. The plugin allows you to contact the author of the commentary on the name, clicking on . .
• Better Feed : Allows you to add to positions, bring to the FIDE blog, various information (eg, copyrights or blog advertising).
• DoFollow: I respect their commentators and do not close links to their sites from search engines.
• Close Old Posts : Closes opportunity comments on old posts (the threshold of “old age” is defined in the preferences).

I suggest everyone to share TOP plugins for your blog. What do you use?

If you are new to Search Engine Optimization (SEO), the first thing that you learn, and that is obvious – it is something that search engines love new content (content of the blog) and they primarily pay attention to the uniqueness of the content. That is, if you write your own article, you will be 100% indexed. But to be indexed – this is not be the first n that we need to lift our blog in the search to the first position in the search. And it can be done if all the below listed tips:

1. Optimization of the pages linking to your blog. Installing the CNC.

In the ordinary case the reference of your page will look like http://primer.com/?p=8, but you can Set it attractive to users, such http://primer.com/nazvanie-staty. To do this you need to choose the settings function of arbitrary structure and put /% postname% /. After saving the settings, we see that the title corresponds to the name links to the article. But for everything to work you need to install plug-in. This makes it optional. I’m not at all the blogs involved a method of displaying links. But if you decide to do something it should at the very beginning. Before posting first article, so you do not have any problem.

2. Optimize the titles of your articles and pages. Before creating a new post you must think it a practical name. You must imagine that the seeker can enter the information in the search for a man: so for example I have an article How to install WordPress on a hosting? - The name of a simple and practical, this is what I typed in the search when found out how to download and install WordPress on this hosting service =)

3. Add keywords

Not only to the main page, but to all posts in the blog. Very powerful tool to add keywords (Keywords). In the standard configuration of WordPress no, but all these opportunities can be obtained with the plugin “All-in-One SEO pack”.

And the search will be much more effective because search engines are repelled from the keywords.

4. Creating a robots.txt.

File robots.txt - is a text file in the root directory of the site, where special instructions are written for search engines. These instructions may prohibit some of the indexation to sections or pages on the site, indicate the correct «mirror» domain, recommend search engine to comply with certain time interval between downloading documents from the server, etc.

Create a text file that is called robots.txt. ? Write to it that you want search engines to index, according to the standard is:

User-agent: * User-agent: *
Disallow: /wp- Disallow: / wp -
Disallow: /feed/ Disallow: / feed /
Disallow: /comments/feed Disallow: / comments / feed
Disallow: /trackback/ Disallow: / trackback /

Save and load in the root folder of the site.

5. Using a plugin Google XML Sitemaps. Easy to use plugin that generates XML-map for search engines Google, Yahoo and others. Just saying it gives the search engine a complete list of all pages on your site.

6. Using anti-spam plugin Akismet. That would be better for your blog was not spam in the comments. And the best plug-in, assisted in doing so is Akismet.

7. Use tags. Very powerful tool to not only simplify the search on your site, but to break all your posts with keywords. Contribute improve the indexing of old posts on your site. Optimize work with labels you can use plug-in Simple Tags.

8. Using the Ping service. When you update your blog and create a new post, then once you have it set up WordPress will automatically notify update services all the latest products on your blog, and it speeds up the indexing of your blog. In internet can find a lot of such services, the more the better … you can enter them here: Settings -> Writing. Standard ping list, which should be available to all:

http://api.moreover.com/RPC2
http://bblog.com/ping.php
http://blogsearch.google.com/ping/RPC2
http://ping.weblogalot.com/rpc.php
http://ping.feedburner.com
http://ping.syndic8.com/xmlrpc.php
http://ping.bloggers.jp/rpc/
http://rpc.pingomatic.com/
http://rpc.weblogs.com/RPC2
http://rpc.technorati.com/rpc/ping
http://topicexchange.com/RPC2
http://www.blogpeople.net/servlet/weblogUpdates /weblogUpdates
http://xping.pubsub.com/ping

9. Make it easy to navigate. With these words, in principle, it is clear – create a convenient control your website, blog, that readers will not be hampered in the search for something. Ensure that the navigation was present on all pages.

10. Regularly update your blog. Create a refresh rate of your blog: for example 4, 3, 2 times a week and stick to it no matter what. And of course follow all the above advice. And then your blog quickly win a good rating and position in all search engines.

In principle, wrote all that thought. If something is there then no contact, I would be interested to hear about it. And if something is unclear then just write, help all than I can.

Use of press releases to promote online businesses appeared to correct the soil – this press is very little and can make a case for more than a thousand dollars thrown at marketing. To distribute press releases, there are specialized services, for example, PR Web and PRFree, but even they concede the most influential online group today – bloggers.

Popular and well-known bloggers are created and propagated the views of its readers, many of whom are also bloggers. Not long after, as an influential blogger creates a record, your news is caught by other bloggers and within days spread throughout the blogosphere. Wait out than you have time to realize that your site attracts more attention than it would write about him in the local newspaper! So how do you ensure that the influential blogger has written about your business?

Why would anyone write about your business?

Or you just brought to market a new product that they can consider? Does your business have received some kind of reward? Maybe you – a group of students created a company with the money earned during the holidays? You understand the idea. To someone wanted to write about you must be a reason. Bloggers are proud of information, which they feed their readers. You have no chance to write about you, if you do not have interesting stories to readers.

Find out what bloggers are writing about your segment of business

Buy a list of 1000 bloggers, send them an automatic mailing list with a proposal of cooperation – and the whole pack of you do not get an answer. But if you send a small number of personal letters to some bloggers, you’ll be surprised at the number of positive responses.

First step – make a list of bloggers who would be interested in your story. To understand whether it is interested in a particular blogger, you can usually reading several of his posts and biography or information about the blog. If he had written several times on this topic, or significantly involved in the industry of interest to you – there are good chances that he wants to listen to you. If you do not want to – delete it from the list and move on to the next.

The best way to search for bloggers – browse a directory of blogs, which are cataloged and therefore extremely comfortable. Another good way – this study press sections of competing sites. There you can see what blogs have written about them, and if a blogger wrote about your competitors, you will hardly deny it and you.

Write a letter

The best way to communicate with bloggers – e-mail. The good news is that most bloggers provide their email addresses on their blogs. The bad news is that most of the people concerned, receiving address, do not know what to do with it. Well, follow these tips and you’ll be pleasantly surprised at the results:

• Simple theme of the letter. You hardly get a lot of answers, if the form to my letter as a press release, so even put the word release in a string name. Try something simple, such as «a fan of your blog» or «comment on the blog» We must be sure that the blogger even read your letter, and not unconsciously stretch it in spam just by looking at the subject line.
• Start with compliments. Since you have already read this blog author and are familiar with his biography, that something that you know about this man. Use it. Praise him for his favorite post, tell us how you liked this or that his work.
• Ask him to make a post about you. In three sentences describe their history, why do you think it will be interesting to a blogger and his readers. Be straight and honest, bloggers respect that.
• Offer something in return. Do you have something that could help him. Perhaps this link to his blog from your blog, or you can provide it for free goods or services he needs. Either way, you need something to offer him in return for taking the time to write a post about you.
• Finish enjoyable. Thank the blogger and wish him success in business.

Please note that all five points of the letter is only one proper respect your history. All the rest of the space given to compliments and counter-proposals. Your chances of getting a positive result soar to heaven. All bloggers love to hear that their positions like the people.

Respond promptly and with respect

Not every blogger would agree to place a story about you. Some will say that they do not write about this, others – that they do not have time. Since you were polite to them, they will answer one way or another. Regardless of the answer, thank them and wish you success. You do not know when they will meet someone who may need your product or service, and if they continue to have a good memory, they no doubt will you recommend.

Sit in a chair and watch the incoming traffic

In the next few weeks you will see how one after the other posts will appear on your business. Be sure to thank the blogger who published the post, and give him what I promised. Now you have acquired a credible partner in the industry, which may be useful in the future.

This is not simply to believe, but nevertheless it’s a fact: the company BankRate bought blog Bankaholic (www.bankaholic.com) for 15 million dollars.

Thomas R. Evans, president of Bankrate explains: “We have been working with Bankaholic as kobrendom July and will see first-hand the volume and quality of traffic to this site. Interestingly, affected by whether the decision to develop the financial crisis?

The creator of the blog will continue to work on filling it time.

Periodically for the triumph of high-quality content!

More details at Yahoo.