Twitter is rapidly gaining in popularity and can be not only a means for communicating with friends, associates, etc., and learning tool. You should only click Follow among professionals and experts of different issues and you’ll receive valuable tips and examples from them.

If you are interested in more information about SEO, I’ll show you 25 specialists and professionals of the business.

1. Danny Sullivan - Editor SearchEngineLand.com, covering Google, SEO, PPC and all aspects of search engines and internet marketing.
2. Lee Oden – traveler, father and director of TopRank. Twitter about social media, public relations and SEO.
3. Al Smart – owner SEOSmarty.com, search log new generation.
4. Matt Cutts –  Google.
5. Thomson Chimanur – Expert search engine marketing and social media consultant, blogger, CEO of Digital Labs.
6. Gerald Weber – an experienced optimizer, SEO is a group in Houston.
7. Derek Edmond – Director of SEM and Managing Partner: Co-Marketing Associates, B2B SEO, PPC and Social Media. Blog Cape Cod SEO.
8. Rand Fishkin - CEO SEOmoz, blogger, standing in the road.
9. Michael Gray – just steep Moneymaker.
10. Brian Carter – speaker, humorist, director of the agency PPC, SEO, social media.
11. Aaron Wall – SEO + U = Win!!! Director SEOBook.com
12. Search Engine Land – News and information about search engine marketing, optimization in such search engines as Google, Yahoo, Microsoft Live.com and Ask.com.
13. Barry Schwartz – Survey player and winner.
14. Travis Wright – nteractive Media Smart Ass. CrowdSourcerer. SEO Jedi. Part Skeptic / Optimist. Über Bullshittapotomus. ENTP. Evil genius and mad scientist. Makes great deal.
15. Brand D. Payne – bald director of a large house SEO, likes to stay mad from time to time.
16. Atniz – All the time working at home, mom blogger. Specializes in raising and PR rating …
17. Christophe Gold – Business: SEO / SEM Pro, Marketing and Monetization, Social Media | Private interests: Family and friends, personal development, Education, Reading, Fitness.
18. Rishi Lakhani – “I’m just an ordinary guy who is knowledgeable in SEO.”
19. Shark SEO – “I will climb up and down the stairs immediately to 2 …” I do not know what he mean by that, but funny …
20. Dave Naylor – Head of Search Marketing – Bronco.co.uk. Spoken at numerous conferences on search engine optimization. Brokaw is the leading studio in SEO, design and marketing.
21. Matt Siltala – The owner of Dream Systems Media, Blogger, an excellent speaker on SEO, internet marketing including social media, viral marketing and branding.
22. Todd Mintz – E-Kleck-Tik SEO / PPC / SEM / Internet Marketer
23. Stony Geyter – just a good guy.
24. Dave Snyder – Co-founder of search and social networking IMBroadcast.com
25. One page Results - Internet Marketing Consultant since 1995.

Any of these SEO experts wrote every day, good advice and reviews on the topics. It would be useful if they are in your friend list. So follovte all =)

One of my clients recently asked me a question, a clear indication of how poorly written most of the guides. This question is absolutely natural and logical, and if we, bloggers, and SEO-SEO-mentors, who would be more thought and fewer would occur, the client would never have asked me for the explanations. Here is what he said:

«There are two important principles SEO, which contradict each other. I do not know which one is more important.

On the one hand, they tell me that the site should be as much content, because Google loves content. On the other hand, they tell me that I should try to concentrate PageRank to the page due to sound information architecture of the site.

The problem is that the more I have content, the more options I have to put on my pages. that this content was available to search engines. And this leads to dissipation of the PageRank for a number of separate areas.

What do I do? »

So, uh … to remove unwanted content.

The assertion that the «site needs content», has the following rationale:

There is also a rather ridiculous argument pops up here and there, with enviable regularity:

This last argument is at number three extremely vile and insidious. And it’s so often that I was just sick of it.

If you have enough PageRank, and if you regularly publish new content – yes, Google-bot will often go to your site and see your article. After some time, these articles will appear in the search engine index. But if you just have a lot of content – and even if you are publishing a daily 5 new articles – for Google is not playing any role. No one will hear you anchorites.

After successfully overcoming the item number one (there is a view of establishing a sufficient amount of content able to tell Google, what actually tells your site), everything you need – to get inbound links.

However, in certain highly specific circumstances, increasing the number of content can indeed «improved» ranking:

• If you add additional content to an existing page that already contains the necessary minimum of textual information. In this case, you will be able to attract traffic, is born query length, and «improve ranking» in terms of attracting additional visitors to the site. In this case you will not see any change in the rankings on the main, a short search queries.

• If your page has very little content (say, less than 50 words), you smozheet notice a slight difference in the rankings, simply by adding there any amount of text. Thus you improve your customer satisfaction (user experience). Meanwhile, we know that Google is trying to adjust the algorithm so that the figure taken into account when the final ranking of documents.

If you publish fresh content on a special topic about which Google may think she has a sign of freshness and relevance. In this case, you can leap in the rankings, but with time-found support will gradually go to zero.

Nevertheless, the addition of content itself does not create any priority in ranking. If you do not believe me – try yourself to conduct a study on this.

This additional content may well prevent the rankings, as was the case of my client, because you have to dilute the power of your site navigation links on each newly created page.

Using the «e» of marketing (keeping corporate blog, work with social media, SEO, advertising and pay-per-click), a much more profitable for companies than sending direct mail, telemarketing or participation in trade fairs, according to research company HubSpot, excerpts of which results in Media Post. Results of the study were interviewed 167 owners and executives of companies involved in internet marketing.

In general, according to HubSpot, social media and blogs accounted for 8% of all clicks on the advertiser’s site – as long as companies get through the participation in trade fairs.

Search engine optimization (SEO) gives 16% of traffic, advertising pay-per-click – 13%; mailing (email marketing) – 14%; telemarketing – 9%; direct marketing – 7%, and other types of advertising, including PR events, printed and online media advertising – 25%.

But at the same time, as stated by the respondents, on blogs and social media they spent about 10% of funds allocated to increase the number of transitions. This means that investments in blogs and social media will be far less profitable than in search engine optimization. For comparison: in the SEO companies interviewed HubSpot on average allocate 12% of funds, but that this tool provides 16% of traffic. Turns out to be more profitable to invest in distribution: 10% investment yield in the end about 14% of all transitions.

However, in HubSpot note that the use of «e» of marketing in general is much more profitable than sending direct mail, telemarketing or participation in trade fairs.

Companies that spend half of their marketing budgets on electronic forms of advertising, the average per customer acquisition costs $ 84, while those who spend a large portion of the budget to send direct mail, telemarketing or participation in trade fairs – at $ 220.

The difference, as they say, is obvious. In this regard, it is not surprising that the most extensive use of electronic marketing channels of small-sized companies,believe every penny. Companies employing less than 50 people, three times as large companies increasingly invested in blogs and 36% more – in search engine optimization, point to HubSpot.

The study particularly noted that corporate blogs today have become perhaps the most popular social «Annex» among companies. HubSpot Three-quarters of respondents said their companies have tried to blog, and that this tool has proved to be «useful», «important» and «significant »for their business. Almost half the companies surveyed are a blog, and three-quarters of those who do, publish a corporate blog posts at least once a week. According to Mike Volpe, Vice-President of Marketing for HubSpot, blogs allow companies to not only build relationships with consumers. «You do not just create a community around your blog posts. All your records are indexed by search tools. So blogging – it is also a tool for search engine optimization », – the expert emphasizes.

At HubSpot also argue that according to their study, people no longer trust what is written in corporate blogging medium and small sized companies than large corporations blogs. «In my opinion, this is due to the fact that small-sized companies are more honest and not” lick “every post with excessive caution, before you publish it», – implies Volpe. According to him, it is possible and is the reason that blogs are small businesses have high credibility among consumers.

It turns out that Google made a new (less than a year ) called SBKTool (Keyword Based Search Tool) in addition to the existing Adwords Keyword Tool.

SBKTool

You can drive through the window of any site and see if he knows Google suited Keyword. Unclear whether all Keyword are “organic” to the desired site, but for some site is accurate. Sam set key also not quite complete, but given that this information about someone else’s site, even in such a tool becomes quite useful.

Besides, you can go to the section of Keyword and see what Google considers the most fat.

If you are new to Search Engine Optimization (SEO), the first thing that you learn, and that is obvious – it is something that search engines love new content (content of the blog) and they primarily pay attention to the uniqueness of the content. That is, if you write your own article, you will be 100% indexed. But to be indexed – this is not be the first n that we need to lift our blog in the search to the first position in the search. And it can be done if all the below listed tips:

1. Optimization of the pages linking to your blog. Installing the CNC.

In the ordinary case the reference of your page will look like http://primer.com/?p=8, but you can Set it attractive to users, such http://primer.com/nazvanie-staty. To do this you need to choose the settings function of arbitrary structure and put /% postname% /. After saving the settings, we see that the title corresponds to the name links to the article. But for everything to work you need to install plug-in. This makes it optional. I’m not at all the blogs involved a method of displaying links. But if you decide to do something it should at the very beginning. Before posting first article, so you do not have any problem.

2. Optimize the titles of your articles and pages. Before creating a new post you must think it a practical name. You must imagine that the seeker can enter the information in the search for a man: so for example I have an article How to install WordPress on a hosting? - The name of a simple and practical, this is what I typed in the search when found out how to download and install WordPress on this hosting service =)

3. Add keywords

Not only to the main page, but to all posts in the blog. Very powerful tool to add keywords (Keywords). In the standard configuration of WordPress no, but all these opportunities can be obtained with the plugin “All-in-One SEO pack”.

And the search will be much more effective because search engines are repelled from the keywords.

4. Creating a robots.txt.

File robots.txt - is a text file in the root directory of the site, where special instructions are written for search engines. These instructions may prohibit some of the indexation to sections or pages on the site, indicate the correct «mirror» domain, recommend search engine to comply with certain time interval between downloading documents from the server, etc.

Create a text file that is called robots.txt. ? Write to it that you want search engines to index, according to the standard is:

User-agent: * User-agent: *
Disallow: /wp- Disallow: / wp -
Disallow: /feed/ Disallow: / feed /
Disallow: /comments/feed Disallow: / comments / feed
Disallow: /trackback/ Disallow: / trackback /

Save and load in the root folder of the site.

5. Using a plugin Google XML Sitemaps. Easy to use plugin that generates XML-map for search engines Google, Yahoo and others. Just saying it gives the search engine a complete list of all pages on your site.

6. Using anti-spam plugin Akismet. That would be better for your blog was not spam in the comments. And the best plug-in, assisted in doing so is Akismet.

7. Use tags. Very powerful tool to not only simplify the search on your site, but to break all your posts with keywords. Contribute improve the indexing of old posts on your site. Optimize work with labels you can use plug-in Simple Tags.

8. Using the Ping service. When you update your blog and create a new post, then once you have it set up WordPress will automatically notify update services all the latest products on your blog, and it speeds up the indexing of your blog. In internet can find a lot of such services, the more the better … you can enter them here: Settings -> Writing. Standard ping list, which should be available to all:

http://api.moreover.com/RPC2
http://bblog.com/ping.php
http://blogsearch.google.com/ping/RPC2
http://ping.weblogalot.com/rpc.php
http://ping.feedburner.com
http://ping.syndic8.com/xmlrpc.php
http://ping.bloggers.jp/rpc/
http://rpc.pingomatic.com/
http://rpc.weblogs.com/RPC2
http://rpc.technorati.com/rpc/ping
http://topicexchange.com/RPC2
http://www.blogpeople.net/servlet/weblogUpdates /weblogUpdates
http://xping.pubsub.com/ping

9. Make it easy to navigate. With these words, in principle, it is clear – create a convenient control your website, blog, that readers will not be hampered in the search for something. Ensure that the navigation was present on all pages.

10. Regularly update your blog. Create a refresh rate of your blog: for example 4, 3, 2 times a week and stick to it no matter what. And of course follow all the above advice. And then your blog quickly win a good rating and position in all search engines.

In principle, wrote all that thought. If something is there then no contact, I would be interested to hear about it. And if something is unclear then just write, help all than I can.

One of the tactics successfully used in the seo-optimization of geo-referenced (in the original term used by local seo; we have chosen a translation on the basis that the term “local search” ) is the use of multiple url-addresses, or micro-sites. As an example, helps to understand the essence of the method, I will actually use the existing network of sites that have no relationship either with me or with the Search Engine Journal.

Once a reservation: I will not explain how to implement this method (although it is easy to read between the lines, especially if read from the end of the article). Instead, I am going to describe how I was able to calculate it.

The story began with a search query [Warminster carpet cleaning]

I studied the site and discovered something quite remarkable. The site contains a number of pages, all of which were devoted to cleaning carpets only in the city Warminster.

For those who have never been to Warminster , hasten to tell: Warminster (Pennsylvania) – a very small town. In nature, there can not be a business engaged in cleaning carpets only Warminster and nowhere else. Within a few miles from Warminster you will find many similar towns, but the site they did not say a word. And this is no accident.

That strange fact that the site is exactly in line with my request, I ran to the idea that there can be useful to something standing.

I started looking for “carpet cleaning” in other cities near Warminster – suddenly be able to find something similar? After all, if someone has used such tactics in relation to Warminster, he certainly possesses and other url-addresses to the local geo-referenced.

I decided prozvonit town (Lansdale).

Entering a query [Lansdale carpet cleaning]  I got completely the same result:

The only difference was to replace the “Warminster” at “Lansdale” in the address map.

Both the site were virtually identical, providing an example of duplicate content.

Then I decided to find out how many sites are included in this network of geo-duplicates; and they have been made with links. In other words, I wanted to know: how big this thing is and how it works well.

I use Yahoo Site Explorer, to see what role it could play inside parallel links (even if it plays any role). Add this to me, frankly speaking, it was interesting to know because of what sites are ranked so high – because of the match a url-address search, or from the banality of purchase links.

Ask Site Explorer show links “Except from this domain” (not the domain), I got the following results:

It was clear: the only sites that point to “Warminstercarpetcleaning.com”, is “AllClean1.com”. For “Lansdalecarpetcleaning.com” it is also true.

I realized that going to the site “AllClean1.com”, I get to the central element of the network.

The basement AllClean1.com site revealed a list of settlements reached by the network of sites duplicate. Each element of the list was an outgoing link format <top> CarpetCleaning.com. Text links consisted of the names of the settlements.

Now I can come to grips with something akin to industrial espionage – provoking sites, satellites, and check how they are ranked. The result of this activity was the clarification of the tactics that the company has successfully used for SEO-optimization with geo-referenced.

Analysis ranking of sites belonging to a network, not only to successfully counter the competition – it is also a powerful tool for self-education. It helps to explore the subtleties of SEO and SEM. In addition, it is a great way of testing prospective employees – give the applicant a job and see if he can find the correct answer.

This small study rodilo in my head a number of questions and I hope that my readers can help me to answer them. What do you think, not whether the use of sites with duplicate content mostly to serious problems in the long run – despite the apparent efficiency at the moment? Do not you see a possibility to create its own model of progress, based on this information? Research whether you rank other people’s sites as I do? Spending Do you have this free time? Please, discuss in comments – let all know what you think at this point.

Smart inside optimization is one of the factors of good traffic from search engines. From how you propitiate a title, description, keywords, text in tags h1-h6, tags in strong, as well as in the text itself, is ultimately the attraction of your site to appear in the issuance of search engines for various queries. The more these very same title, description, keywords, text in tags h1-h6, in strong tags with text query, the more likely be at the top. For expensive queries, there are concept reference ranking, but today is not about that.

For our blog to word press for the inner optimization is a plug-in All-in-one-SEO-pack. About this plug-in much written as it is good. Even Matt Catts use on your blog this plugin. At the same time here on this page with the FAQ is written a lot of problems with this plug-in: not rewritten headers are not rewritten URL, the plug-in does not work … Around the same problem and have been with me. I try to set the title, keywords, description – open source code of the page and see what is inserted by default.

For example, to post twitter-interview with Alexei Terekhov. Open source code and see the following.

<Title> Twitter-interview with Alexey Terekhov </ title>

title (title) normal.

<Meta name = «description» content = «Sponsor interviews – all the furniture in a large directory. Production of office furniture at »/>

Why should I tell the search engines to describe those who helped me write this interview?

<Meta name = «keywords» content = «twitter, vitashok, interviews» />

Keywords are not quite such what I wanted because they were formed from the tags.

Attempts to self-declare the title, description and keywords no effect. Plugin All in one seo pack as did not want to work, and did not want to. Not helped either reinstall the plugin or upgrade, Solution found – plugin Platinum Seo Pack which features far superior to All in one seo pack, but not yet so famous. By the way at wordpress.org plugin Platinum rating from the above (All in one seo pack a little lacking to 4 stars .

Features plug Platinum Seo Pack:

• automatic 301 redirection when changing addresses of pages of the blog;
• optimization header (title) of posts and pages for search engines;
• automatic generation of all relevant meta tags;
• assistance in dealing with duplicate content (tag rel = canonical more about this tag in the article the new tag rel = canonical to remove duplicate pages);
• compatible with many plug-ins (I have all combined);
• ability to set index, noindex, follow or nofollow, noodp, noydir, noarchive, nosnippet
• possible to automatically add nofollow attribute to all external links on the main page.

All in one seo Pack. Red opportunities which are not in the All in one seo Pack. After installing the Platinum SEO Pack, I finally it became possible to optimize your posts for search engines, and to readers at the same time. It should distinguish between these two types of optimization.

For readers especially important:

• the name of the post;
• content of the post;
• tags (tags) word press.

For search engines especially important:

• page title (title), which placed the post;
• description (description) a page that housed the post;
• Key words (keywords) page, which provides post.

For those and other important content, so it is in most cases remains unchanged, the main thing was that the author, and therefore unique.

Accordingly, search engines, this post will describe the next way:

title – «Seo optimization», the name chosen in wordstat.

description – «Platinum SEO pack for internal SEO optimization of your blog».

keywords – «wordpress, Platinum seo pack, all in one seo pack, the inner optimization».

For you, my dear readers, will optimize the post to read

Platinum Seo Pack». Name of the post – «Internal optivizatsiya blog using a plugin Platinum Seo Pack».

Category – “Word Press

Labels (tags) – the internal optimization, wordpress, seo, plugins.

Just spread the settings plug-Platinum Seo Pack, which are used on this blog.

Now, in your spare time when smoking hookah can be correct titles and descriptions of old posts to try to get more traffic from search engines. But do not forget that the most important for search engines – His Majesty content. Internal optimization only helps search engines to evaluate its relevance, and give the user at the appropriate request.