Using the «e» of marketing (keeping corporate blog, work with social media, SEO, advertising and pay-per-click), a much more profitable for companies than sending direct mail, telemarketing or participation in trade fairs, according to research company HubSpot, excerpts of which results in Media Post. Results of the study were interviewed 167 owners and executives of companies involved in internet marketing.

In general, according to HubSpot, social media and blogs accounted for 8% of all clicks on the advertiser’s site – as long as companies get through the participation in trade fairs.

Search engine optimization (SEO) gives 16% of traffic, advertising pay-per-click – 13%; mailing (email marketing) – 14%; telemarketing – 9%; direct marketing – 7%, and other types of advertising, including PR events, printed and online media advertising – 25%.

But at the same time, as stated by the respondents, on blogs and social media they spent about 10% of funds allocated to increase the number of transitions. This means that investments in blogs and social media will be far less profitable than in search engine optimization. For comparison: in the SEO companies interviewed HubSpot on average allocate 12% of funds, but that this tool provides 16% of traffic. Turns out to be more profitable to invest in distribution: 10% investment yield in the end about 14% of all transitions.

However, in HubSpot note that the use of «e» of marketing in general is much more profitable than sending direct mail, telemarketing or participation in trade fairs.

Companies that spend half of their marketing budgets on electronic forms of advertising, the average per customer acquisition costs $ 84, while those who spend a large portion of the budget to send direct mail, telemarketing or participation in trade fairs – at $ 220.

The difference, as they say, is obvious. In this regard, it is not surprising that the most extensive use of electronic marketing channels of small-sized companies,believe every penny. Companies employing less than 50 people, three times as large companies increasingly invested in blogs and 36% more – in search engine optimization, point to HubSpot.

The study particularly noted that corporate blogs today have become perhaps the most popular social «Annex» among companies. HubSpot Three-quarters of respondents said their companies have tried to blog, and that this tool has proved to be «useful», «important» and «significant »for their business. Almost half the companies surveyed are a blog, and three-quarters of those who do, publish a corporate blog posts at least once a week. According to Mike Volpe, Vice-President of Marketing for HubSpot, blogs allow companies to not only build relationships with consumers. «You do not just create a community around your blog posts. All your records are indexed by search tools. So blogging – it is also a tool for search engine optimization », – the expert emphasizes.

At HubSpot also argue that according to their study, people no longer trust what is written in corporate blogging medium and small sized companies than large corporations blogs. «In my opinion, this is due to the fact that small-sized companies are more honest and not” lick “every post with excessive caution, before you publish it», – implies Volpe. According to him, it is possible and is the reason that blogs are small businesses have high credibility among consumers.

Twitter - this is one of the most important tools used in the 30DC. You’ve probably often heard about it in the media, from various celebrities, and know that it uses Oprah (the leading TV talk show, in the 1990′s most highly paid in the genre). Therefore, in this article we will talk a little about what it is and how to begin to work with him. I ‘ll give you some tips on how to not fall in those 50-60% of users who are registered in twitter and do not return there in a month. It would be a shame if you log in, these 50-60%, because the tweeter – this is the most significant invention of the Internet after email and chat (IRC).

First, let’s see how it works. Suppose you decided to go watch football, and your acquaintances and friends will say: “Wow! Must, and I see. Is the problem? You is not difficult to tell what, where and when. The same thing happens with the tweeter.

The most interesting thing here is that different people are starting to use twitter quite differently. The question “What are you doing here?” Is a traditional question Twitter. After all, as a rule, we usually know what people do, but what we are really interested, so it is what they think about those or other things, especially if there is something grandiose. And also, according to Ed, we should pay special attention to the tweeter, because it is through twitter 30DC tells us the latest news.

But before I get started with twitter, we want to give you one very important from our point of view, the council. Many users, when logged on twitter, “invited” to a whole heap of people, and this is a massive mistake because you get a huge flow of information, much of which you absolutely do not need, and you begin to think about, but it is not empty Is it a waste of time and that you are doing here, anyway.

in order to 30DC and especially if you’ve just signed up for twitter, not invite to his more than 10 people. When you sign up for twitter, Ed will throw you 4-5 people, which you should be invited, including myself, Robert and Dan, well, still, perhaps, a couple of celebrities. Not a bad idea to invite even those people who are interesting to you, because you are members of one group within the 30DC.

There are plenty of people who do not agree with this view. Of course, you decide, but until you gain experience in working with twitter, better follow our advice.

What is important is if someone invites you to come, do not confirm the invitation, if you do not know in real life because it starts with all the spam and all the other problems of this kind.

Thus, do not invite me over to the 6-10 people. This must be either key members 30DC, or people whom you know. We would not like that you got in those 50-60% of users who leave the tweeter in a month, simply because they see no point in it. Later, when you type experience with twitter, you’ll be able to expand this circle.

Now almost everyone thinks about the social networks. But not everyone choose to make your own. If you do decide, then look at the list of engines and services that significantly facilitate the creation of their own social networks.

1. Drupal.org

It works by the way, my social network for webmasters.

2. Pligg.com

Among the sites on it: Sphinn.

Web Directory: http://pliggsites.com/.

3. Buddypress.org

For you WordPress – it’s just finding, because the engine is built on top of WordPress MU.

More resources:

• socialgo.com
• crowdvine.com
• collectivex.com
• elgg.org
• dolphin

WordCamp – this conference about blogging and the further development of a better platform to blog. WordPress founder Matt Mullenveg celebrating the sixth anniversary of the engine for blogs with open source. The Conference usually held in the U.S., so go for it I have not proved possible. On the conference I learned from the man, who is signed. He constantly provides me interesting news. I wanted to interview him, but he almost did not answer.

Some interesting points from the conference.

9:45 am handing out badges Wordcamp, developed by Marianne masculino:

9:52 am Matt Mullenveg greets guests:

One of the sponsors of WordCamp – LayeredTech provide participants with the camp office supplies:

10:00 am the crowd to settle in places, more than 600 people in the room:

10:15 am honored guest from Google Matt Cutts

Fame, availability, attention, money, status? Some people insert in their posts only stupid cat tricks. Many people want something from their blogs. Many people want to get a higher PageRank in Google. Matt Cutts from Google gave a filtering mechanism spam blogs  submitted to Google. Most of these blogs, it looks like this:

WordPress is approximately 80-90% of the mechanical work on optimizing for search engines (SEO). The best plugins for SEO: Akismet, cookies for comments, Feedburner Feedsmith. Matt Kats shows plug-ins installed on his blog:

Cookies for comments I have not been established, it will be necessary to address the . .

If you just, then PageRank – a set of people that link (vote) for you, and who believe that these links are important. Matt Cutts shows generalized formula for the calculation of PageRank and its essence:

In the SEO keywords are still important. Think before you enter into Google’s search query. You can take advantage of Google’s keyword tool.

Best URL structure of your posts for SEO:  (I have exactly the same structure, only added to the end. Html – /% postname%. Html)

If the URL of your blog is as follows:

 ?p = 123

then you lose the opportunity to insert keywords in your URL. Inside the WordPress, use the title of the keywords that Google users could more easily find relevant information. Also you can use the keywords in categories.

Key points: locate anything which you tend to write often, pay attention to detail and do not overdo.

How to win a reputation?

Be interesting, frequently updated. For example, one of the developers of Google Sergey Brin wrote in the blog twice.

The secret of blogging from Katamari: Start small and find your niche. Then build it yourself. Do not take itself too much in the beginning. You will have to grow gradually.

Bloggers are not necessarily good deal of software for blogging, but Google offers a number of different support tools:

• Analytics
• Google Website Optimizer
• AdSense
• Feedburner
• Webmaster Tools

10:55 am Participants will soon go for lunch:

11 am Matt Mullenveg, creator of wordpress

WordPress came when Mullen was 19. He wanted to solve the dilemma of software for blogging. Since then, much has changed. I understand that the blog Matt ma.tt does not work on wordpress . .

More than 10 million downloads, 5 million blogs alone, 3.5 million blogs on wordpress.com, 58 million new positions, 22 billion page views, 5 million spam comments in the past year.

Some made themselves present WordPress tattoo:

11:45 am revealed the house:

Was the next release of WordPress 2.8 In the strongly altered management widgets, added fully automatic import from LJ, highlighting text editor, so the installer «one click».

Also announced merger and WordPress MU into a single product to version 3.0. 27% of downloads made outside the United States in 2008, and 42% this year. As can be seen, the popularity of wordpress increasing worldwide.

A great new version 2.8 – localization and order of plugins. You can easily create versions in other languages.

12:00 pm it’s time for lunch.

1:30 pm Matt Mullenweg does Q & A with the audience.

To have a techniques’ is not immense pact in the era of IT. To have a superior handy among that techniques’ is the achievement. Today David beats Goliath. David strikes Goliath in the head with a stone from his sling; the Philistine falls on his face to the ground. David seizes Goliath’s sword and kills him, then cutting off his head. If I just measure up to their authority then David is obviously had less. But he won …because he took his power with his handy.

Today, we are now seeing the immutable power of ‘nobodies’

• Bloggers
• Podcasters
• Social networkers
• Commenter’s

And here smart companies will profit from it…….

Is the modern charm with social media as a way of promotion defensible? We are all the time more being told that this type of marketing is the way onward, but is it just hype? And how could you say it does fit in with your affiliate campaign? I have come across answer of these entire questions optimistic with social media.

There is no doubt that social media is a very influential weapon to have in your marketing arsenal. Social Media People having conversation online. They use photos, blogs, chat sites, micro-blogs, social networks, video sharing, RSS feeds and podcasts to discuss and comment on just about every thing.

Now just have looks over Affiliate marketing……..

A system of marketing that allows a company to track and measure the exact source of a sale and pay out a commission to the originator of that sale. It is results orientated marketing whereby a company pays nothing unless a sale is made.

When you combine them both you have a perfect storm…….

Social media works because it gets personal. It talks to people, as people. Not as a resource to be exploited. It has not, as yet, been infiltrated, manipulated or controlled by the big advertising corporations. Hopefully it will remain this way. As the name implies, it is a social media that talks to people at a social level.

• People discussion, commenting and recommending the products that matter to them.
• A limitless marketing budget (allowable cost lead)
• Unbound customers finding new ways to efficiently take your products to market

So how do you get started adding social media with affiliate marketing?

If you are looking for a legitimate business model I would suggest using social media to get your business online.

Four pillars to set up with……..

A clear message:

If you are sending your brand out to cyberspace you better make damn sure you message is very clear.

Incentives:

Affiliate need incentives to recommend your product however not much that it is becomes inauthentic

Measureable:

Your systems need to transparent and reliable to you can manage large volumes of tacking data.

Call to action.

You need to make it clear what the logical step is.

Social media seems to be the latest online buzz. In the real world this is not a theory……

Barack Hussein Obama was elected the 44th president of the United States on Tuesday, sweeping away the last racial barrier in American politics with ease as the country chose him as its first black chief executive.

Barack Obama….his motive CHANGE WE CAN BELIEVE IN

In Their Own Words
“America, this is our moment. This is our time. Our time to turn the page on the policies of the past. Our time to bring new energy and new ideas to the challenges we face. Our time to offer a new direction for this country that we love. The change we seek has always required great struggle and great sacrifice. And so this is a battle in our own hearts and minds about what kind of country we want and how hard we’re willing to work for it.So let me remind you tonight that change will not be easy. Change will take time. There will be setbacks and false starts and sometimes we’ll make mistakes.”

– from his June 3, 2008, speech declaring his win as Democratic candidate

Look over here how he won this race. It’s a very practical example that I could share with you. how social media boost his up around he world.

He created a “Tipping Point” online and he got

• 1,062,190 my space friends
• 20,115,984 you tube Views
• 141,953 twitter followers
• 3,293,591 face book supporters
• 490,361 BlackPlanet friends
• 52,494 MyGentile Connections

He asked them to vote. Barack Obama had a conversation with the world.He showed how he cloud talk to you directly. How he could listen to you back.

Look here how he satisfied four pillars of start up.

A clear message:

Together we will change Washington

Incentives:

95% of working Americans will get a tax cut

Measureable:

We need to get over 50% of the vote in Philadelphia

Call to action.

Don’t boo just get out and vote

You can see; it all was relevant, it all was real, it all was a new way…. And it WORKED!

Another classic illustration……

Daniel Priestley:

An entrepreneur, who has used Affiliate Marketing and social media to build several successful companies, If some one fascinating to be acquainted with

• Start-ups
• Small enterprise
• Media personalities
• Politicians
• Corporations
• NGOs
• Governments

He invites you to join in an interactive workshop that shows you how to develop your strategy using these two (social media & affiliate marketing) powerful tools.

Thanks for keep tunning you on with SeoSheen

Social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics:

• Participation
• Openness
• Conversation
• Community
• Connectedness

A good way to think about social media is that all of this is actually just about being human beings.

More simply put:

“Social media is people having conversations online.”

Why Should I Care?

Like me a lot of people encompass thinking in their minds why should they care for social media? how big a deal is social media? Is social media is necessary? Why people move fastly toward social media? Should I say YES for all of these…..?

Buddies the answer is YES…Look!!! How?

A number of researchers are approaching to think that social media/electronic media echo deep-seated, historic patterns of human speech and interaction, particularly those within oral cultures.

Social media vibrates with us since essentially; we’re hardwired to be friendly, and friendly in a convinced way. The inspiration for sustained contribution has to do with one of the most basic and most worldwide ways of shaping cultural status; the power and number of your interactions.

YES!!!! A very big indeed.

Reason #1

“In 2008, if you’re not on a social networking site, you’re not on the internet.”(IAB platform status report: user generated content, social media, and advertising – an overview, April 2008)

Almost 4,000,000 articles
100,000,000 videos (65,000 new videos/day)

200,000,000 blogs

1.5 million residents

73% of active online users have read a blog Source(Universal McCann Comparative Study on Social Media Trends April 2008 )

45% have started their own blog

39% subscribe to an RSS feed

57% have joined a social network

55% have uploaded photos

83% have watched video clips

When I was exploring about social media after hit upon information 1^st obsession is approach to my mind to join social media is presently a fashion of new IT era…But I was off beam …It’s not a fad. It’s a basic shift in the way we communicate.Because:

The old communication model was a monologue.

Only 18% of TV ad campaigns generate positive ROI

90% of people who can skip TV ads, do.

The average person is exposed to advertising messages/day

so i got conclusion ONLY14% OF PEOPLE TRUST ADVERTISEMENTS.

Reason #2

78% of people trust the recommendations of other consumers.(Nielsen “trust in advertising” report, october 2007)

now by comparing reason #1 and reason #2 14% VS. 78% HMM….

As the exceeding estimate demonstrate the an assortment of consequences …then what should be resolution of above matter… At hand should some sort of reasoning that provide impact to some other sort of model….Yes that’s a point where social media become popular? Let’s See….

The new communication model is a dialogue.

Which means it’s….

• TRANSPARENT
• INCLUSIVE
• AUTHENTIC
• VIBRANT
• CONSUMER-DRIVEN

And it’s NOT…

• CONTROLLED
• ORGANIZED
• EXCLUSIVE “ON MESSAGE”
• PRODUCT-DRIVEN

“Content is the new democracy and we the people, are ensuring that our voices are heard.” Brian Solis, “The Social Media Manifesto”

Reason #3

PEOPLE ARE TALKING ABOUT YOUR BRAND. RIGHT NOW.

34% post opinions about products & brands on their blog

36% think more positively about companies that have blogs

trust bloggers’ opinions on products & services

Reason #4

Social media “is only going to become more pervasive and as such, become a critical factor in the success or failure of any business.” (Brian solis, social media manifesto, august 21, 2007)

Tomorrow’s consumers are today’s “digital natives.”

Let me situate example of Millenials/Gen, may some of among you be familiar with him.He wields $350 BILLION/year in direct spending power. It would surly awful for you reminiscent of me; Because of social media he is victorious devoid of any ache.

• He JOINED A SOCIAL NETWORK.
• He has an average of 53 online friends.
• He don’t care about his ad. He cares what his friends think.

Here I am giving a phrase. The phrase is extremely simply but having a bottomless sense .Some occasion we depart through extremely simple sentences but don’t care about their meanings. Let me help you out to solve this phrase.

THE TRAIN IS LEAVING THE STATION. WITH OR WITHOUT YOU.

How do YOU get on the train???? EASY JUST FOLLOW ME…………… JUST GET ON.

I have well-read some where “A good listener could be a great thinker”. When you go on way by following some one then most of the time you learn some good awareness.So to get on to the train just LISTEN 1st.

Try to plunge your self in some superior chatty sites …where the consequences are vise versa like Do Good And Have Good.:)

Just don’t try put through your message…..Try to get hearted your words for some the other person.

Don’t wait for the other’s person response……..Try to participate …so that other person comes to know u have some worth and you can do some thing for him.

Share your good stuff

Here is difference b/w conversation and just put through your message. Keep in mind!!!!!

Make your availability 1^st for others…….Hey guy I am here http://www.letstalk.com for you ……come-on let’s talk

Create opportunities for people to feel ownership of the brand.

Give them something to talk about.

Make ‘em love you or hate you! ( just don’t leave them indifferent.)

AND FINALLY, A WORD OF WARNING:

Keep tunning you on with SeoSheen to become a part of worthy community.