Using the «e» of marketing (keeping corporate blog, work with social media, SEO, advertising and pay-per-click), a much more profitable for companies than sending direct mail, telemarketing or participation in trade fairs, according to research company HubSpot, excerpts of which results in Media Post. Results of the study were interviewed 167 owners and executives of companies involved in internet marketing.

In general, according to HubSpot, social media and blogs accounted for 8% of all clicks on the advertiser’s site – as long as companies get through the participation in trade fairs.

Search engine optimization (SEO) gives 16% of traffic, advertising pay-per-click – 13%; mailing (email marketing) – 14%; telemarketing – 9%; direct marketing – 7%, and other types of advertising, including PR events, printed and online media advertising – 25%.

But at the same time, as stated by the respondents, on blogs and social media they spent about 10% of funds allocated to increase the number of transitions. This means that investments in blogs and social media will be far less profitable than in search engine optimization. For comparison:…Continue Reading

Sarah Neuber specifically for readers of the online magazine Smashingmagazine created a wonderful theme WordPress, most sharpened under Multimedia blog. Called temka SmashingMultiMedia.

From delicacies even without thinking, without possessing a perfect inglishem, you can already extract these useful little things as:
1. Support and easy insertion of video files (from YouTube, Vimeo, Google Video, etc.)
2. Pristezhka on the main page as a sticker announcement of any post or column.
3. Posts on the main display can be in the form of pictures, when you hover the mouse on that, they gradually shifted to the side and show the announcement post and click “read more”.
4. As many as 8 seats to accommodate the Widget! In the sense that not 8 beds in a sidebar, and 8 seats in general throughout the site, up to visualization 404 page error.
5. Embedded chips, which previously had to add in the form of plug-ins (cformsII styles, wp-Page, wp-PostRatings, WP125)
6. Easy and elegant addition to liking the post socialist
Fully read about a possible topic may be in pdf-file whose name ends. Generally very pleased…Continue Reading

In modern Premium WordPress themes, and just a stylish and fresh design is often used very interesting effect of the boundary of two blocks. For example, the cap and the top horizontal menu. Easy to use contrasting backgrounds looks boring and too simplistic. But if the boundary is given a semblance of shadows and highlights, then the picture changes dramatically.

Achieved a similar effect by adding adjacent blocks along two thin, just a 1-pixel stripes. The top has a darker tone than the background block and the lower the contrary – lighter.

First create a new document in Photoshop and fill him with a dark tone. #141417. For example, # 141417.

Create a new layer, that highlights using the Rectangular Marquee Tool box in the upper part and fill it with a color # 35b2c8.

We remove the selection (Ctrl + D), create a new layer. Now you have to zoom to the maximum, so you can just get a tool Pencil Tool (pencil) the size of 1 pixel in the desired point. It will be at the upper boundary of…Continue Reading

Advertisers often ask , as the conversion rate depends on the position on the auction. Everyone knows that ads with high positions receive more clicks and ultimately conversions grow. How can change the conversion rate (the number of conversions to the number of clicks), depending on ad placement?
This is a difficult question. Here i must take into account many things. Since Google evaluates advertising rates and quality, ads in high positions, as a rule, higher quality and usually have the best conversion rates. This pattern may to some extent explain the dependence of the conversion rate of ad placement. However, the essence of the question is how can change the conversion rate of one and the same messages when you change its position.

Recall that the average ad position is calculated according to all auctions in which it participates. It may happen that after increasing the rate of average ad position even lower. This is because at higher ad rates may fall on other auctions, where it will be in the position of an…Continue Reading

Today’s publication of the start cycle of theoretical articles devoted to the calculation of the relevance of documents resource sites Internet search engines, today talk about the general principles for ranking search engines, as well as a classification ranking factors, give a general formula for calculating the value of relevance.

FP ranking algorithms are not secret information. In addition, the network is periodically publication of certain features of TS algorithms. A typical example of this – the annual Russia Seminar on Information Retrieval Evaluation (ROMIP). This seminar – an initiative to establish a platform for independent evaluation of methods of information retrieval, focused on working with the Russian-language information.

Factors influencing the rankings are divided into static and dynamic.
Static factors do not depend on the request to the FS, such as the credibility of the page, which is also called PageRank. (not to be confused with toolbar PR Google).
Dynamic factors depend on the query text and are divided into internal (organization of the document) and external (reference ranking).

Factors ranking search engine

Static ranking…Continue Reading

Not so long ago I wrote (the post: Semrush: analyze competitors) on the remarkable service for the analysis of competitors: semrush.com. And now I tell you about a service that it perfectly complements: seopivot.com.

Service seopivot.com lets you know how to request site is among the first 300 Google search results. Database query is not yet so great – TOP 500K keyword. In the near future promise to do the same under the Russian-speaking keyword – this will be a bomb, I’m sure. Make the same hand is impossible!
I use service in two cases:
Assessing the capacity of their own projects.

I look at what needs my sites are hanging in extradition outside the top hundred results and assess how these queries can be interesting in terms of traffic. Then it is obvious – I’m trying to climb the selected queries as possible.

I get the “long tail” keywords site (longtail keywords), which must move first, because they already have to grant Google, and means to get traffic from them easier. Among the main ways, of course,…Continue Reading

First steps:
Coming to us, the customer does not know what he wants. As a rule, start with setting goals that you want to reach the campaign, which determines the type of advertising:

– Introduction of new services
-image, building loyalty
-switch in demand
-increasing sales
If we need to create demand, increase loyalty – media advertising. Contextual advertising – when demand is already there, the user already knows, is already looking good. The same optimization
Search advertising – is the sales and image features. The most popular sources of traffic in Ukraine – Google 65%, Yahoo 26,2%, Meta 4,2%

- Google, Yahoo, Meta, Bing. Most popular context providers . Better placed in all systems, because customers who use one system will be less use of search in the other and the maximum number of systems will provide maximum coverage.
The degree of conformity can be set independently by adjusting the queries that show ads, making it more broad or narrow searches. Such advertising is not annoying and does not work on the usual system of attention – interest -…Continue Reading

Twitter – this is one of the most important tools used in the 30DC. You’ve probably often heard about it in the media, from various celebrities, and know that it uses Oprah (the leading TV talk show, in the 1990′s most highly paid in the genre). Therefore, in this article we will talk a little about what it is and how to begin to work with him. I ‘ll give you some tips on how to not fall in those 50-60% of users who are registered in twitter and do not return there in a month. It would be a shame if you log in, these 50-60%, because the tweeter – this is the most significant invention of the Internet after email and chat (IRC).

First, let’s see how it works. Suppose you decided to go watch football, and your acquaintances and friends will say: “Wow! Must, and I see. Is the problem? You is not difficult to tell what, where and when. The same thing happens with the tweeter.

The most interesting thing…Continue Reading